-On the 14th, CEO Ola Källenius held a 'future strategy meeting' on Yeongjong Island
Mercedes-Benz unveiled the largest new-vehicle strategy in the brand's history in Korea. The strategy was announced directly by CEO Ola Källenius, who is visiting Korea. Pure electric vehicles, plug-in hybrid, internal combustion vehicles based on electrification, etc. The plan is to launch more than 40 new models in the domestic market by 2027.
Mercedes-Benz Korea held the 'Mercedes-Benz Future Strategy Conference' at Paradise City in Incheon on the 14th, attended by Mercedes-Benz Group AG chairman and CEO Ola Källenius, and announced its new-vehicle strategy.
First, it unveiled the new models that will be introduced to the Korean market starting in 2026.
CEO Ola Källenius, together with Mercedes-Benz Korea CEO Mathias Vaitl, attended the event and unveiled four vehicles symbolizing the brand's future product strategy for the first time in Korea: the all-new electric GLC, the all-new electric CLA, CONCEPT AMG GT XX, and the Vision V.
It also introduced plans for more than 40 new models to be launched globally and in Korea by 2027, the brand's global vision direction, and business strategies for the Korean market.
At the event, CEO Ola Källenius emphasized the company's goal of making 'the world's most desirable cars' and said the company has launched the largest new-vehicle and technology rollout program in Mercedes-Benz history, offering a variety of powertrain options such as pure electric vehicles, plug-in hybrid, and advanced internal combustion vehicles based on electrification.
It also held business meetings with key Korean partners in various fields, including LG and Samsung, and said it plans to provide customers with a 'world-class' level of experience through these partnerships. He cited the world's first Maybach brand center, which opened in Apgujeong, Seoul, in July as a representative example, emphasizing that Korea is the third-largest Maybach market in the world and symbolically important to Mercedes-Benz.
CEO Ola Källenius also introduced the global performance and domestic plans for the new sales method 'Retail of the Future' that Mercedes-Benz Korea will introduce next year. 'Retail of the Future' is a customer-centric new sales approach that Mercedes-Benz is introducing in the global market, and it is showing high customer satisfaction in the 12 countries where it has been introduced first.
Among the four vehicles unveiled at the meeting, the all-new electric GLC is the first model to apply Mercedes-Benz's electric-vehicle dedicated architecture MB.EA (Mercedes-Benz Electric Architecture). With a new chrome grille, a seamless MBUX Hyperscreen, a more spacious interior and other design and value, versatility, and space utilization aspects, it sets a new standard for the mid-size segment.
The all-new CLA is the smartest, most emotional, efficient and flexible model in Mercedes-Benz brand history. It is the first to be equipped with Mercedes-Benz's in-house developed operating system MB.OS (Mercedes-Benz Operating System), and it will radically change the relationship between vehicle and driver through generative AI. Based on a modular architecture, it will be offered as pure electric and hybrid models.
Concept AMG GT XX presents a blueprint for a future high-performance four-door production sports car based on the high-performance AMG electric architecture (AMG.EA). It is a vehicle with outstanding technology, top durability, ultra-fast charging and emotional design, and it achieved 25 performance records including driving 5,479 km over 24 hours in August. The vehicle is equipped with three axial-flux motors and a high-performance battery inspired by Formula 1, guaranteeing high output and excellent repeatability for strong performance.
The Vision V is a chauffeur-driven limousine show car centered on a "private lounge" concept and maximized comfort, embodying Mercedes-Benz's vision to harmonize generous space and inherent dignity. The vehicle offers unprecedented digital experiences, an elegant exterior and a completely new level of comfort, and previews the new direction that Mercedes-Benz's future flagship limousine, VLS, based on the VAN.EA van electric architecture, will present.
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