"Redefining the pleasure of driving."
Peugeot revealed the next-generation concept car "Polygon Concept (POLYGON CONCEPT)", which presents a new vision of future driving pleasure, on its official YouTube channel on the 12th (local time). Even from the photos, enjoyment radiates.
The Polygon Concept demonstrates innovation by harmonizing the "Hypersquare" steering system and the "steer-by-wire" electronic steering technology, the agility and infinite personalization offered by the new i-Cockpit, and sustainability.
On the 4th, Peugeot released the first exterior images of the Polygon Concept and raised anticipation by running a teasing campaign through the virtual island Polygon City inside the global game Fortnite. This project, produced in collaboration with multiplatform game publisher Gameloft, broke down the boundaries between the car brand and the gaming world and showed communication with a new customer base.
The newly unveiled Polygon Concept is a compact model under 4m in length, designed to let drivers experience new sensations under real driving conditions. The core innovations are the Hypersquare (Hypersquare®) steering control and the steer-by-wire (Steer-by-Wire) electronic steering technology.
The Hypersquare, which completely reimagines the traditional round steering wheel, enables agile operation with minimal hand movement, and major functions can be controlled via circular pods located at the four corners. Steer-by-wire is a technology proven in the aerospace industry that implements steering through electronic control without mechanical consolidation. This combination provides excellent responsiveness and precision at high speeds and comfortable handling at low speeds.
The interior presents the next-generation Peugeot i-Cockpit (i-Cockpit®). All information is projected onto the windshield via a micro-LED panel behind the Hypersquare. This display offers immersion equivalent to a 31-inch screen. While driving, the interior and exterior visual effects are synchronized according to the three driving modes — cruise, fun and hyper — to maximize the driving experience.
The design implements Peugeot's new style using micro-LED. The iconic three-claw light signature is reinterpreted in a horizontal layout, revealing a strong presence. Micro-LED technology is applied not only to the front but also to the rear and C-pillar, providing new interactive functions beyond simple lighting, such as indicating charging status. When stationary, synchronized graphics and color animations on the front and rear provide an immersive visual experience that further strengthens brand identity.
The Polygon Concept also shows innovation in space utilization and sustainability. The dashboard was redesigned to expand interior space, and transparent areas were increased to create a bright and open cabin. Seats are made with 3D-printed shells and single-mold foam to offer new forms and comfort, and recycled plastics were used to enhance environmental friendliness. Interior paint used components recycled from used tires, and the entire cabin is finished with textiles made by recycling seats recovered from scrapped vehicles.
In the manufacturing process, the number of parts was reduced to achieve weight reduction and efficiency. Seats were simplified to three main components, and instead of the existing four-door arrangement, two XXL butterfly doors were applied. Wheel covers are made as a single 3D-printed part for easy replacement.
Personalization possibilities are also endless. The Hypersquare steering wheel, wheel covers and dashboard trim can be swapped in minutes, and the custom tires produced in collaboration with Goodyear apply laser engraving and colored sidewalls and provide real-time road and tire information.
To showcase the Polygon Concept's infinite personalities, Peugeot presented three examples — the sophisticated "urban" for the city, the sporty "player", and the rugged "explorer" for adventure — and debuted them in Fortnite's Polygon City.
Peugeot brand CEO Alain Favey said, "The Polygon Concept is Peugeot's vision moving toward the future," and noted, "Sustainability and efficiency, new spatial design and user experience will deliver a new pleasure of driving." The Peugeot Polygon Concept goes beyond a simple design experiment and will serve as an advanced testbed for innovative technologies to be applied to production cars released after 2027.
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