BMW Korea said on the 13th that it sold a total of 9,454 electrified vehicles from January to October this year. That is up 15.6% from a year earlier, the highest ever for the January–October period. Last year, BMW Korea sold about 10,200 electrified vehicles.
Specifically, it sold 4,814 battery electric vehicles (BEVs) and 4,640 plug-in hybrid vehicles (PHEVs). In particular, PHEV sales surged 70.7% from the same period a year earlier (2,719 units).
BMW Korea noted that its diverse electrified lineup supported the performance. Models available in Korea range from the compact sports activity vehicle (SAV) BMW iX1 to the luxury flagship sedan BMW i7 and the BMW M-only ultra-high-performance model BMW XM, totaling 13 models with 24 powertrains.
BMW Korea has also continued to invest in charging infrastructure. Since late 2022, it has built public, open premium EV charging stations called "BMW Charging Station" at major hubs nationwide. In 2023, it released a mid- to long-term charging infrastructure expansion project called "Charging Next." To date, it has installed a total of 2,800 EV chargers and plans to expand to 3,000 within this year.
To enhance safety, BMW Korea operates "BMW Proactive Care," a preemptive vehicle management service using connected technology. For BEVs and PHEVs, the system detects battery status in real time during charging to prevent safety accidents caused by overcharging or overheating.
A BMW Korea official said, "We are the only imported car company in Korea participating in a pilot project to report fires when EV battery anomalies are detected," adding, "The pilot project aims to establish an accurate detection and swift reporting system for suspected EV fire situations, securing the golden time for EV fires and minimizing damage."