Ola Källenius, chair of Mercedes-Benz, met with Cho Hyun-sang, vice chair of HS Hyosung, to discuss dealer cooperation plans.
Mercedes-Benz Korea said on the 13th that Källenius and Vice Chair Cho jointly visited the Maybach Brand Center Seoul in Apgujeong-dong, Gangnam-gu, Seoul. HS Hyosung's affiliate HS Hyosung The Class is an official Mercedes-Benz dealer in Korea.
Källenius and Vice Chair Cho discussed retail strategies for discerning Korean customers and future business cooperation plans, Mercedes-Benz Korea said. Attending the meeting were An Seong-hun, CEO of HS Hyosung; Noh Jae-bong, CEO of HS Hyosung The Class; Jens Kunath, head of sales for the passenger car division at Mercedes-Benz AG; and Matthias Vaitl, CEO of Mercedes-Benz Korea.
On July 7, the Maybach Brand Center Seoul opened as the world's first showroom and service center dedicated to Maybach customers.
Källenius said, "I was very impressed that the deep affection for the Maybach brand in Korea is beautifully reflected throughout the space," and noted that "it reaffirms Mercedes-Benz's promise to provide Korean customers with an even more special and dignified experience."