Harman ushers in the era of adaptive displays. Harman's Ready Display (HARMAN Ready Display) has received HDR10 Plus certification, the first in the auto industry.
Recently Harman announced that its Ready Display (HARMAN Ready Display) product has become the first in the industry to obtain HDR10 Plus (HDR10+) automotive certification. It marks a milestone that establishes a new industry standard for in-vehicle display performance.
Recent car displays aim to deliver living-room home-theater-level immersion. They seek to bring into the vehicle the way passengers watch, feel and connect with content while on the move, and even the experience itself.
The moment you get into a car, it feels as if you have entered a home theater; until now this immersive, vivid visual experience could only be enjoyed in the living room at home. But when a car evolves into an SDV (Software Defined Vehicle), called a 'smartphone on wheels,' and becomes a moving digital space, the story changes.
Consumers expect cars to be visually rich and equipped with adaptive technology, just like at home.
Harman, a leading automotive technology company and a subsidiary of Samsung Electronics, is proactively presenting differentiated technologies to respond to these consumer demands.
Harman, in collaboration with Samsung Electronics and Panasonic, established automotive technical specifications for HDR10 Plus (HDR10+) so that HDR (High Dynamic Range) content can be experienced in vehicles. Displays that receive this certification, set by HDR10 Plus Technologies LLC (the HDR10+ consortium), can faithfully render HDR (High Dynamic Range) content under a variety of changing lighting conditions inside vehicles.
To obtain the certification, a range of comprehensive evaluations must be passed. These tests confirm that the display can deliver movie-like high-resolution images by maintaining consistent brightness, contrast and color accuracy across lighting conditions and viewing angles encountered during various driving situations/environments. In addition, the certification applies HDR10 Plus "Adaptive" technology, which automatically adjusts brightness and color according to surrounding light to ensure a consistent viewing experience when driving in midday sunlight or city lights.
This technical certification was driven largely by Harman and the Samsung Electronics–Harman collaboration team's leadership in technical standardization. As a result of this achievement, Harman is introducing the industry's first HDR10 Plus automotive-certified display.
The introduction of HDR10 Plus goes beyond simple high-resolution display certification. Drivers and passengers can enjoy vivid images with cinematic depth, detail and consistency in any lighting condition. It creates synergy with Harman's high-quality audio brand portfolio. Only now can we talk about a "harmonious pairing" of sound and image. It enables differentiated high-resolution video and immersive high-quality audio experiences inside the vehicle.
Harman, a leading automotive technology company that owns both video and audio technologies and brands, plans to solidify sustainable technology leadership in the automotive market by offering an integrated audio-video platform and differentiated user experiences.
Shilpa Dely, head of the Harman Ready Display business, said, "We have long envisioned bringing the living-room experience into the vehicle," and added, "Achieving the world's first HDR10 Plus automotive certification realizes that intent and sets a new standard for immersive in-vehicle display quality that automakers and consumers can trust."
Harman Ready Display (HARMAN Ready Display), which applies Samsung's cutting-edge Neo QLED technology, was developed to be visually exceptional while delivering superior intelligent performance. The NQ3, NQ5 and NQ7 series are designed to perform excellently across the constantly changing lighting environments inside vehicles, from intense midday sunlight to ever-shifting city lights. They also automatically optimize contrast, brightness and color in real time through intelligent image algorithms.
This certification helps automakers differentiate themselves by delivering a world-class in-vehicle experience that resonates with consumers. Consumers gain a simple yet powerful benefit: uncompromised image quality on every drive. Harman Ready Display (HARMAN Ready Display) transforms the car into a space for immersive experiences, making every moment in the vehicle as engaging as the content itself. It provides a stepping stone to transcend time and space.
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