On the past weekend, the 7th Toyota Skill Contest of 2025 was held, producing winners in seven institutional sector(s).
Toyota Korea held the Toyota Skill Contest on the 8th at the Toyota Training Academy in Yongin, Gyeonggi Province to select the best technicians.
The "Skill Contest," which Toyota and Lexus have held every other year since 2002, is a technical competition program based on Toyota's core service philosophy of "accuracy, courtesy and trust" to enhance dealer staff professionalism and customer response capabilities and realize Toyota's differentiated customer delight.
This year's Toyota Skill Contest was conducted under the theme "Distinctive skills, Upshifted service for customer happiness," with practical, work-focused evaluations tailored to real customer response and maintenance situations. A total of 53 finalists who passed the preliminaries from eight Toyota authorized dealers nationwide competed in seven institutional sector(s): service advisor, sales consultant, customer support, parts specialist, general maintenance, body repair and painting.
In the "service advisor" institutional sector, candidates were evaluated on their attitude and procedural performance during vehicle check-in and check-out; in the "sales consultant" institutional sector, their ability to propose financial products was the focus. In the "customer support" institutional sector, communication and problem-solving skills in handling dissatisfied customers were assessed, and the "parts specialist" institutional sector verified the accuracy of managing customer-ordered parts.
In addition, the "general maintenance" institutional sector assessed the ability to diagnose faults in hybrid systems, and the "body repair" and "painting" institutional sector(s) evaluated the completeness of vehicle exterior quality, such as quarter panel welding and spray work, comprehensively assessing participants' expertise and proficiency.
The Toyota Skill Contest winners by institutional sector were: service advisor Han Hyun-jin (Toyota Yongsan), sales consultant Shin Jae-hoon (Toyota Yongsan), customer support Kwon Ki-beom (Toyota Daejeon), parts specialist Jo Yong-bin (Toyota Seocho), general maintenance Yang Hyeong-mo (Toyota Bundang), body repair Kim Soo-yeon (Toyota Daejeon), and painting Yoon Yong-hyun (Toyota Seocho).
Also, as part of talent cultivation and next-generation education, Toyota Korea invited students participating in the Toyota industry-academia cooperation program T-TEP (TOYOTA Technical Experience Program) to this event. A total of 43 students from Ajou Motor College and Gyeonggi Automotive High School participated, observing and experiencing firsthand Toyota field staff's customer response attitudes and efforts to achieve the highest level of service quality.
Kon'yama Manabu, president of Toyota Korea, congratulated the winners and said, "The Skill Contest is not just a technical competition but a place of learning and challenge where dealer staff share their field experience and know-how and grow together," adding, "We will continue to raise customer happiness and trust through distinctive technical capabilities and a higher level of service."
In the '2025 annual automobile planning survey' released by Consumer Insight on Oct. 10, Toyota ranked first for the fourth consecutive year in the sales service satisfaction (SSI) institutional sector, and ranked second for the second consecutive year in the after-service satisfaction (CSI) institutional sector (Lexus first), demonstrating high customer satisfaction.
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