Konkuk University's Startup Support Headquarters said on the 5th that it selected and supported 10 startup teams through the 2025 idea commercialization support program.
The idea commercialization support program helps early-stage startup teams flesh out their ideas and verify marketability and technological competitiveness. This year, many innovative items were discovered in content industry fields such as artificial intelligence (AI), virtual reality (VR), traditional culture, and lifestyle.
In the AI-based platform field, FairyTail and EduPointer were selected. FairyTail operates Tpot, a role-playing and simulation content service based on large language model (LLM) APIs. The corporations are cutting costs in cooperation with overseas subsidiaries and pursuing an aggressive marketing strategy aimed at the global market.
EduPointer is developing Pointer, an AI-based math learning platform that improves each student's thinking process. When AI analyzes a learner's weak points, experts suggest ways to supplement them. It is scheduled for release in the first half of 2026.
In the VR field, TelleR and Flovista were selected. TelleR presents interactive content in which users directly unfold a fairy-tale story. Red Riding Hood, where users solve puzzles to advance the story, is representative. TelleR won the Mata grand prize at the 2025 virtual convergence service developer competition and is currently preparing follow-up works such as Jack and the Beanstalk and Cinderella.
Flovista is developing immersive media content for job experiences that combines VR with offline experience kits. It is designed so students can vividly experience jobs that are hard to encounter, such as Jeju haenyeo and traditional brewery artisans. With public institutions and educational institutions as major customers, it is helping narrow gaps in youth career education.
In the emotional content field, AnimalBook and SusuSasa were selected. AnimalBook runs a project that documents and promotes spaces of local small business owners with illustrations and short-form videos. In Sep., with the Kirikkiri project, it expanded into a platform connecting artists and society by linking the illustrator Nemojin and Scooper Gelato to hold a pop-up store in Seochon.
SusuSasa developed the Tteok Fairy universe, a character intellectual property (IP) inspired by traditional rice cakes. Through symbolic characters such as fairies and a dried persimmon fairy, it delivers messages of comfort and courage. SusuSasa plans to showcase K-goods at the Busan Illustrator Fair in Nov.
In the knowledge and job consolidation platform field, Lifeori and PeerClub were selected. Lifeori is a personal archiving platform that preserves the stories of individuals and families as records. PeerClub is an AI-based platform that helps college students and job seekers meet incumbents to explore job roles.
In the lifestyle and global fields, BossBebe and GllO were selected. BossBebe exceeded 500% of its funding goal in two rounds of crowdfunding with a product that combines vegan lipstick and a portable mirror. It is differentiating with design and customized kits and preparing to enter the global market.
GllO is preparing a networking service that helps college students efficiently manage their daily food expenditure. Users can get recommendations for restaurants around campus based on their remaining budget and share their spending status with friends.
Konkuk University's Startup Support Headquarters said, "This idea commercialization support program provided opportunities for early-stage startup ideas to be validated and grow in real markets," and added, "We will strengthen practical support so entrepreneurs can pursue both social value and industrial innovation."