Seoul Business Agency (SBA) unveiled the main programs for "2025 SeoulCon," which will be held at Dongdaemun Design Plaza (DDP) from the 29th of next month to Jan. 1, 2026.
According to Seoul Business Agency (SBA) on the 4th, the 2024 SeoulCon held last year drew influencers from 3,498 teams across 52 countries and 60,000 attendees, achieving 320 million content views and a total economic impact of 166.5 billion won. The figure includes about 12.1 billion won in sales from the influencer-linked commerce program and 58.6 billion won in hosting effects.
This year's SeoulCon will be co-hosted with CJ ENM and expanded into an online-offline converged K-culture platform that combines Seoul's lifestyle industries such as fashion, beauty, music, and gaming. Based on CJ ENM's production infrastructure and overseas network, it will strengthen live broadcasts, branding, and global influencer partnerships.
This year's event will span four days across all of DDP with about 30 programs. The main programs include ▲SeoulCon × APAN Star Awards ▲K-Beauty Boost ▲global street dance battle "Street Force Seoul" ▲Creative Force Awards ▲World K-pop Festival Countdown.
Seoul Business Agency (SBA) aims to accelerate the internationalization of Korea's cultural industry centered on Seoul through this event and to build a global creative ecosystem involving influencers, citizens, and small and medium-sized enterprises.
Kim Hyeon-woo, president and CEO of Seoul Business Agency (SBA), said, "SeoulCon is a flagship platform that conveys the city's creative industries and urban appeal to the world," adding, "This year, in collaboration with CJ ENM, we will complete Seoul as a K-culture hub where global influencers and citizens come together."