Volvo Car Korea (CEO Lee Yun-mo) said it will operate a free test-drive program for the premium compact SUV XC40 in partnership with mobility platform corporation SOCAR (CEO Park Jae-wook).
This test-drive program is the first collaboration timed to SOCAR's official launch of its new "test-drive" service, and Volvo Car Korea will provide the top trim Ultra model of the premium compact SUV XC40. Applicants can enter through the "test-drive" menu in the SOCAR app from Nov. 3 to Nov. 14, and customers selected by lottery will be offered a one-week free test drive of the XC40 starting sequentially on Nov. 24.
Since its global launch in 2017, the XC40 has been a global best-selling model that ranked No. 1 in premium compact SUV sales in the European market for four consecutive years starting in 2020, and in Korea it recorded 1,932 units sold from Jan. to Sept. 2025, ranking first in total imported compact SUV sales by single trim. Despite being an entry-level model, it comes standard with cutting-edge safety technology comparable to flagship models, premium convenience features and industry-leading infotainment services, allowing customers to experience Swedish premium.
This test-drive program will operate in major metropolitan areas of the Seoul metropolitan area, including Seoul, Incheon, Goyang, Hanam, Suwon, Yongin (Suji) and Seongnam (Bundang, Sujeong, Jungwon). Vehicles can be delivered and returned contactlessly through the SOCAR app, making the test drive more convenient. During the test-drive period, customers only pay driving fees and hi-pass expenses for actual driving, and all vehicles are provided in optimal condition after professional car washing and inspection before delivery to customers.
Volvo Car Korea CEO Lee Yun-mo said this collaboration with SOCAR was planned to offer more customers the Swedish premium experience that Volvo Car aims for, and said Volvo Car Korea will continue to expand touchpoints with customers through diverse partnerships and strive to provide differentiated experiences unique to Volvo Car.
Volvo Car Korea has continued various efforts to enhance customer satisfaction and strengthen brand experience, including this program. As a result, it achieved combined No. 1 in product satisfaction (TGR) among domestic and imported brands and No. 1 for six consecutive years, and No. 1 among European brands in service satisfaction (CSI) for six consecutive years in the "2025 automobile survey" released by Consumer Insight, proving the presence of the Swedish premium brand in the domestic imported car market.
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