Cheil Worldwide said in a filing on the 31st that its operating profit on a consolidation basis for the third quarter this year was tentatively tallied at 95.9 billion won, up 0.3% from the same period a year earlier. Revenue for the same period rose 10.9% to 1.1889 trillion won. Gross profit, which excludes cost of sales, increased 7% to 457.4 billion won.
By company, the headquarters defended results by developing new non-affiliate advertisers and focusing on Samsung Electronics dotcom and retail, lifting gross profit by 4%. Consolidation subsidiaries increased gross profit by 7% as they expanded in emerging markets such as the Middle East and Southeast Asia alongside growth in North and Latin America.
By service, in the digital segment, the share expanded by 5 percentage points from a year earlier as agency areas such as dotcom and commerce grew. The retail segment also rose 13% year over year, centered on Europe, the Middle East and Latin America. Digital 54%, below-the-line (BTL) 31%, above-the-line (ATL) 15%.
Cheil Worldwide said, "Operating profit was flat from a year earlier due to investment in personnel such as digital centered overseas." Cheil Worldwide increased its overseas headcount from 6,166 at the end of 2024 to 6,528 by Sep. 2025.