Hyundai Motor Group said on the 29th it has promoted and appointed INNOCEAN chief creative officer (CCO) Vice President Kim Jeong-a as president and CEO. The official start date is on Nov. 1.
The new president, Kim, entered the advertising industry in 1996 and joined INNOCEAN in 2006. As a creative director, Kim oversaw major brand campaigns and ads at home and abroad. Kim led the launch of a tech-based brand solutions team and the establishment of the content studio "STUDIO abit," expanding INNOCEAN's content business.
Since INNOCEAN's founding, Kim has posted the company's highest record with about 300 wins at international advertising festivals, bolstering its global competitiveness. Representative works include the 2013 campaign "This Is How Sonata Is Supposed to Be Driven," which maximized brand image without directly featuring the car, and the 2024 campaign "Night Fishing," which won the Grand Prix at Cannes Lions this year.
Kim also served as a judge at the world's three major advertising festivals, including Cannes Lions, the New York Festivals, and the CLIO Awards.
A Hyundai Motor Group official said, "With the advent of the artificial intelligence (AI) era and amid the trend of expanding content and diversifying brand activities, we have placed front and center leadership capable of flexibly expanding a creative-based business model."
INNOCEAN plans to use the launch of the Kim presidency as an opportunity to strengthen its digital content capabilities and lay the groundwork for sustainable growth by expanding overseas operations and diversifying its client portfolio. Incumbent President Lee Yong-woo will be appointed as an adviser.