Japan's largest automobile festival, the 2025 Japan Mobility Show (2025 Japan Mobility Show, JMS), opened at Tokyo Big Sight on the 29th with a press day.
Hosted by the Japan Automobile Manufacturers Association (JAMA) and running through Nov. 9, the event features more than 500 corporations from diverse industries beyond automobiles, including IT, telecommunications and robotics. The Japan Mobility Show organizing committee boasts that it is "the largest ever".
The mobility show, under the theme "A unique opportunity to explore the future of mobility," aims to present both the expansion of the mobility industry and societal change together.
Japanese brands that enjoy national support for the automobile industry offer a variety of attractions on their "home turf."
Toyota dedicated an entire exhibition hall to displays from its affiliated brands. Through this, Toyota will introduce future strategies of group brands including Toyota and Lexus, GR (Gazoo Racing), Century and Daihatsu. Century strengthens its identity as an independent brand, and Toyota presents three pillars encompassing electrification, premiumization and sportiness. Lexus will unveil for the first time the LS MPV concept with a six-wheel structure, and the GR brand is expected to draw attention with concepts that bring race technology to the road.
Honda, under the theme "The Power of Dreams," introduced a wide range of products covering sky, sea and land. The exhibition will unveil in Japan for the first time the flagship of the pure electric series "Honda 0," the Saloon prototype, and the SUV prototype. Both models realize the next-generation EV philosophy of "Thin, Light, and Wise."
In addition, Honda showed that its technological reach has expanded across all areas by displaying the electric motorcycle CUV e:, the light business jet HondaJet Elite II, and the high-output outboard motor BF350. Honda's booth was designed so visitors could experience the "technology that turned dreams into reality," beyond simple product displays.
Nissan, under the "Re:Nissan" strategy, unveiled a large lineup of new models and mobility solutions tailored to the Japanese market. It showed for the first time the all-new large minivan Elgrand and also displayed the recently revealed next-generation Leaf and Ariya.
South Korea's vehicle makers, which had been cautious about entering the Japanese market, are also knocking on Japan's door. Hyundai Motor unveiled the new Nexo and the Universe FCEV to strengthen its attack on the hydrogen mobility market in Japan. Kia is participating as a commercial vehicle brand and will present a modular platform strategy centered on the PV5. Each company plans to emphasize its role as a mobility solutions brand beyond products, touting PBV and hydrogen mobility respectively.
BMW is displaying the hydrogen fuel cell iX5 Hydrogen and, at the same time, will show the next-generation iX3 revealed recently at the IAA for the first time in Asia. Mercedes-Benz will unveil the new GLC with EQ technology and the next-generation CLA, and BYD will also introduce new cars aimed at expanding market share.
It's not just about cars. The mobility show organized a variety of hands-on programs so visitors can directly experience "a facet of future society." Among them, the most notable "Tokyo Future Tour 2035" uses a virtual future city as a stage to present, through immersive content, how mobility will transform land, sky and sea. Upon entry, visitors experience the exhibits with the help of AI guide robots and go through five sub-sections—urban life, outdoor, design factory and others—to observe the technological evolution over the next 10 years.
The startup Future Factory is an innovation exhibition where new companies and university research institutes jointly present a future mobility ecosystem; 159 corporations participated. Thirty startups that passed the preliminary round gave presentations on site, and visitors could directly experience each company's ideas and prototypes to confirm the direction of future industries.
The mobility culture programs are festival-style content that combine car culture and lifestyle. At "Time Slip Garage," vehicles and scenes symbolizing each Japanese era from the 1970s through the 2000s are recreated, and in a nearby parking lot demonstrations such as the "Suzuka 8 Hours endurance race," gymkhana and walking mobility performances are held. At "Tokyo Supercar Day," supercars from around the world are displayed and a "Kids Supercar Workshop" for children is also operated.
The Japan Mobility Show changed its name to "Mobility Show" in 2023 to revive the spirit of the Tokyo Motor Show, which ended in 2021. The event is held every two years in the fall.
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