Hyundai Motor participated in the motor show held in Tokyo, Japan, for the first time since the event was renamed the 'Japan Mobility Show'. In 2023, when the name changed to the 'Japan Mobility Show', it did not open a booth.
Hyundai Motor's late decision to set up a booth at the 'Japan Mobility Show 2025 (Japan Mobility Show 2025)' indicates it found new possibilities in the Japanese market. The leading factors are hydrogen and small EVs.
At the press day held on the 29th at Tokyo Big Sight, Vice President Jeong Yoo-seok, head of domestic business at Hyundai Motor, also emphasized hydrogen and EVs.
Before unveiling the all-new NEXO to the Japanese market for the first time, Vice President Jeong Yoo-seok reflected, "Since its founding in 1967, Hyundai has grown into the world's third-largest global motor group under the firm belief of providing high-quality, safety-focused and environmentally friendly products and services," and said, "I am very pleased to be able to introduce Hyundai brand's journey and future at the Japan Mobility Show."
Vice President Jeong Yoo-seok reviewed the company's activities, saying, "Based on the brand vision 'Progress for Humanity', Hyundai continuously strives to create a better future for humanity. Under this vision, we have offered Japanese customers more choices by introducing the compact EV 'INSTER', the family EV 'KONA', the flagship EV 'IONIQ 5', and the first EV from the high-performance N brand, 'IONIQ 5 N'."
The main focus was, unsurprisingly, hydrogen.
Vice President Jeong introduced the NEXO, saying, "Today Hyundai is going beyond hydrogen electric vehicles to realize a vision of a full hydrogen ecosystem that covers hydrogen production, storage, transportation, utilization and the entire process. At the center is HTWO, Hyundai Motor Group's hydrogen value chain brand. H-TWO symbolizes Hyundai's new commitment to build the foundation of a hydrogen society. Through the comprehensive solution 'H-TWO Grid', which supports all stages of hydrogen energy, we aim to achieve a sustainable energy cycle. And the symbolic result of this journey is the hydrogen electric vehicle dedicated model NEXO. NEXO clearly demonstrates Hyundai's technological leadership toward a sustainable mobility future."
The all-new NEXO, unveiled last April, is an eco-friendly hydrogen electric vehicle model that proves Hyundai Motor's hydrogen vision in reality, and Hyundai Motor plans to launch the all-new NEXO in the Japanese market in the first half of next year. At this Japan Mobility Show, Hyundai Motor plans to further accelerate strengthening its brand competitiveness through hydrogen technology leadership by showcasing its hydrogen technology development heritage and the all-new NEXO to the Japanese market.
Hyundai Motor applied the design language 'Art of Steel' to the all-new NEXO to create a solid and robust image.
The all-new NEXO is equipped with a motor that produces a maximum output of 150 kW, achieving acceleration from 0 km/h to 100 km/h in 7.8 seconds, and, with a short refueling time of around 5 minutes, it can travel up to 720 km on a single charge under domestic standards. (※ Based on 18-inch tires)
Hyundai Motor applied a range of intelligent active safety technologies to the all-new NEXO, including Forward Collision-Avoidance Assist 2 (FCA 2) and Highway Driving Assist 2 (HDA 2), and equipped various convenience features such as indoor and outdoor V2L, a 100W C-type charging port, and audio by Bang & Olufsen premium sound to help customers travel safely and comfortably.
Along with this, Hyundai Motor exhibited the Insteroid at the Japan Mobility Show for the first time and also introduced the INSTER (domestic name Casper Electric).
The Insteroid zone (EV Imagination Zone) displayed the concept car Insteroid together with the INSTER Cross.
The Insteroid is a project model inspired by games that reflects diverse fun elements in a unique design, showing the development potential of INSTER. Based on the INSTER, Hyundai Motor intends to convey to the Japanese market its will to lead the future mobility era through innovative challenges with the Insteroid, which strengthens a dynamic image with an expanded and widened body, wing spoiler and wheel arch air flaps.
Visitors can enjoy the Insteroid game (Japan Drift Master) in the Insteroid zone and see both the production model and the concept model of INSTER at a glance.
Hyundai Motor divided its exhibition at this Japan Mobility Show into hydrogen, EV and Insteroid themes and prepared various experiential contents.
The Hydrogen Zone (Hydrogen Journey Zone) presents content that introduces the main product features of the all-new NEXO along with the fuel cell stack to enhance visitors' understanding, and exhibits content introducing Hyundai Motor's hydrogen development history and Hyundai Motor's hydrogen business brand HTWO. EV Zone (EV Life Zone) introduces the technology of the Hyundai Motor Group's electric vehicle-dedicated platform E-GMP and the global awards of the IONIQ 5, and presents the next-generation CHAdeMO 1000V charger fast-charging response technology from the Japanese EV charging infrastructure corporation 'e-Mobility Power' (e-Mobility Power). In addition, Japanese customers who own Hyundai EVs will serve as docents to convey their candid experiences with Hyundai Motor to visitors.
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