I helped my mother-in-law when she moved, and it took two months to sort out the house. But when we used a professional organizing service, it took only a day. I figured the market would grow, so I jumped right in.
Jeongri Seupgwan is a Start - Up that matches organizing managers with customers who have concerns about their home space. CEO Jeong Chang-eun, who handled IT strategy at Hyundai Marine & Fire Insurance, founded the company in Jan. 2022 after a family's moving experience.
CEO Jeong started as a sole proprietor in the early days of the venture, working on-site as an organizing manager to assess market potential. In Nov. 2023, through digital transformation (DX), the method of matching via messengers such as KakaoTalk was revamped into a structured business based on the Jeongri Seupgwan app and web.
Jeongri Seupgwan's strength is "verified professionals." The company's managers must hold a private organizing and storage certificate of level 1 or higher issued by a women's workforce development center and complete at least four hours of onboarding training. They are also assigned ranks from intern to senior 2 based on service count, user reviews, and peer manager evaluations.
CEO Jeong said the advantages include allowing customers to use services with guaranteed expertise without having to verify directly, and being able to receive insurance coverage for damage or loss after the service.
Jeongri Seupgwan is expanding its space organizing service into a space management service based on artificial intelligence (AI) technology. By analyzing space data such as furniture layout, lifestyle patterns, and space comfort collected while operating the service with AI, it plans to provide customized services in Oct., including recommending needed furniture for living spaces and handling waste disposal. CEO Jeong emphasized, We are the only company that can provide customized services and expand the business model based on actual living space data.
As of 2023, the space organizing service market is about 5 trillion won. CEO Jeong projected that the space organizing market will grow. Jeong analyzed that the market is growing as demand for home organizing increases with the entry into a super-aged society and household labor capacity declines with the rise of single-person households and dual-income households.
Competitors include estimate-comparison platforms such as Soomgo and Miso, and traditional labor supply services such as Deomin and Elegant Organizing. CEO Jeong emphasized, The space organizing market has no clear first mover, and as a Start - Up, we are the first.
Jeongri Seupgwan's growth curve is steep. It posted annual revenue of 350 million won in 2024, and after its first seed investment in Jan. 2024, it grew 1,500% month over month to reach monthly revenue of 100 million won in Aug. this year. Expected revenue for this year is 1 billion won. The revisit rate reaches 31%, and the average payment per customer rose from 470,000 won in 2024 to 700,000 won this year.
Jeongri Seupgwan is expanding its service area. In addition to Seoul, Gyeonggi, and Incheon, where it had provided services, it began offering services in the Chungcheong region, including Cheonan, Daejeon, and Sejong, starting in Aug. this year.
It plans to enter the education content business going forward. It will create a private education certification program and pursue revenue diversification through training new managers. In the long term, it aims to develop the private certificate into a national certificate and produce a K-organizing program to take on the global market.
CEO Jeong explained that by integrating and advancing the education curriculum and content, it will be possible to introduce the concept of "organizing services" to the global market.