GS Group is joining hands with the global cloud corporations Vercel to accelerate innovation in artificial intelligence transformation (AX).
GS said on the 24th that it signed a strategic partnership (MOU) with Vercel at the "Ship AI 2025" conference held in San Francisco, United States, on the 23rd (local time).
The event was attended by Kim Jin-ah, executive director at GS Co., Ltd., Lee Sang-oh, chief technology officer (CTO) of GS Neotek, and Huh Tae-hong, CEO of GS Futures. From Vercel, CEO Guillermo Rauch and COO Zain Grosser took part.
Vercel is a global cloud platform that provides infrastructure to build, scale, and secure AI applications, and recently drew attention by unveiling the development tool "v0," which turns user intent into code. In September, it was valued at $9.3 billion (about 11.25 trillion won) through a Series F funding round.
Through this agreement, GS and Vercel will jointly identify innovation cases in industrial settings by using the concept of "Vibe Coding," and pursue technological cooperation to advance GS's in-house AX platform "MISO." GS Neotek will oversee Vercel's business in Korea and lead the expansion of a field-centric AI utilization ecosystem.
"Vibe Coding" is a next-generation development method in which AI analyzes a user's natural-language input and automatically generates code. It enables the implementation of webpages, data dashboards, and work tools without specialized knowledge, and is considered a concept more advanced than "no-code/low-code." GS aims to combine this with MISO to realize "making every employee a developer," in which on-site employees directly create AI applications tailored to their work.
Currently, GS is leveraging more than 140 AI tools that the field has developed in-house, centered on the dedicated organization "52g (5pen 2nnovation GS)," across various areas such as logistics, production, and customer data analysis. This is an extension of the philosophy long emphasized by Chairman Huh Tae-soo that "the true value of AI lies in the field."
Vercel COO Zain Grosser said, "We are proud to partner with GS, which is leading AX in Korea," adding, "We will shorten the time it takes for on-site ideas to be realized as products from several months to a few days."
A GS official said, "AI is no longer the preserve of a few experts but will become a tool that every employee uses in everyday work," adding, "By collaborating with Vercel, we will open a new paradigm for AX and strengthen future competitiveness."