HS HYOSUNG The Class, the official Mercedes-Benz dealer, will hold an exhibition of highlights from Christie's New York 20th Century Evening Sale for three days from Oct. 25 to 27 at the Maybach Brand Center Seoul.
This exhibition by HS HYOSUNG The Class was planned as part of the country's first Mercedes‑Maybach membership, the Masteria Club (MASTERIA Club) program. Ahead of Christie's New York '20th Century Eve' evening sale, a global auction event held in November, it will preview works by Kim Whanki that will be offered at auction.
Kim Whanki will become the first Korean artist to appear on the stage of Christie's New York 20th Century Evening Sale, and his work will be offered at auction alongside masterpieces by global masters such as Pablo Picasso, Marc Chagall, Joan Mitchell and David Hockney.
HS HYOSUNG The Class plans to use this exhibition collaboration with the global auction house, titled "Kim Whanki Seoul Preview," as a starting point to try to ensure that premium cultural content programs can later be linked with the expansion of benefits for its Masteria membership.
The exhibition will be open to customers and potential customers, and viewing is available by prior reservation before visiting.
A HS HYOSUNG The Class official said, "We wanted to offer customers a differentiated luxury experience unique to HS HYOSUNG The Class, so we opened an exhibition where they can directly see works by masters that will be offered at a world-renowned auction," and added, "We hope many customers will be able to spend valuable time, as this exhibition is a rare opportunity to encounter works that are otherwise difficult to access."
HS HYOSUNG The Class's Masteria Club is a private membership for luxury customers designed to let members experience the brand philosophy in their lives beyond simple vehicle purchase benefits. Membership customers receive tailored curation programs across various categories including dining, golf and sports, overseas tours, culture and the arts, hotels and lifestyle, and dedicated concierge services.
[OSEN]