Lexus Korea held an event on the 21st at the Lexus complex cultural space Connect To to mark the signing ceremony of a business agreement celebrating the selection of new farmers for the 2025 Lexus Young Farmers and to donate eco-friendly agricultural products.
The "Lexus Young Farmers" is Lexus's flagship social contribution program that discovers and supports young farmers practicing sustainable agriculture, and since 2018 has worked with young farmers across the country who cultivate agricultural products using environmentally friendly farming methods to spread a healthy food culture.
This year's newly joined farmers are Ahn Hyun-gyu (Hadong, dairy) and Lee Chan-ho (Daegu, herbs), two people. Including them, a total of 26 young farmers will practice the values of sustainable agriculture with Lexus Young Farmers. The agricultural products they cultivate will later be introduced at Connect To as seasonal limited beverages and desserts, and the selected farmers will also participate in various Lexus Korea brand and social contribution activities in the future.
At the "2025 Lexus Young Farmers package donation" ceremony held that day, Young Farmers delivered eco-friendly agricultural products they personally cultivated to the local community, joining efforts to alleviate child hunger and spread a healthy food culture. The eco-friendly agricultural product packages prepared this time were delivered to welfare beneficiaries in the community, including about 200 food-insecure children, through a total of 14 institutions: four community child centers in Songpa District, nine community child centers in Seongbuk District, and one Seongbuk District comprehensive social welfare center.
Many Young Farmers participated in this donation, including Kim Bit-na (Iksan, North Jeolla, melon and strawberry jam), Kim Tae-seok (Hoengseong, Gangwon, potatoes and tomatoes), Kim Hu-ju (Asan, South Chungcheong, pears), Seo Byung-chul (Seogwipo, Jeju, red kiwi), Won Kang-hyo (Seoul, honey), Lee Seok-mo (Cheongsong, North Gyeongsang, Hongro apples), Lee Jong-seok (Hadong, South Gyeongsang, solomon's seal tea), and Lee Jeong-seok (Seogwipo, Jeju, olive tangerine jam).
Kim Hyung-joon, director of Lexus Korea, said Lexus has continuously carried out activities to create a sustainable future agriculture and food culture together with young farmers who grow proper agricultural products, and said, We will continue to spread the value of sustainability through the Young Farmers program and establish ourselves as a brand that grows together with local communities.
Since 2023, Lexus Korea has been spearheading the spread of a sustainable food culture by holding the "Plant()Plant Market" that connects producers of eco-friendly agriculture and consumers. This year's "2025 Plant Market with Marche" was co-hosted with the nonprofit Marche, providing more eco-friendly small businesses the opportunity to expand touchpoints with consumers.
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