Ticket forgery and alteration at concerts and sports events have long been a headache. Founded in 2022, Booster Lab is a corporations that solves structural problems such as on-site ticket forgery and alteration and scalper transaction. At the same time, it is turning tickets into content that expands the fan experience.
Song Gwang-yong, head of Booster Lab, said, "With the near-field communication (NFC)-based digital photo ticket 'ZERO SOLUTION,' we apply an encryption chipset technology that makes forgery and alteration impossible to ensure safe entry," and noted, "We produce tickets in a collectible photo card format to enhance the fan experience."
To date, Booster Lab has issued more than 2 million digital photo tickets in partnership with major online booking platforms such as Nol, Melon, Ticketlink, and YES24. In addition, even after a concert or game, ticket holders can adopt the dedicated platform 'Zero Plus app' to enjoy various additional services such as merchandise purchases, rewards, and community features, thereby expanding the experience.
Song said, "By securing patented technology, we have built a unique structure that goes beyond simple issuance to combine security and business scalability," adding, "We are opening a path for concert promoters and sports clubs to achieve consolidation with fans directly."
Having shown the potential of a new path, Booster Lab has attracted a cumulative investment of about 400 million won and was selected as a recommended corporations for the TIPS program, pushing for additional research and development support. Over the past three years, sales have grown more than 70% annually. Last year it was recognized for its technology as an outstanding corporations in the Korea Arts Management Service (KAMS) early-stage startup support program, and this year in the Gyeonggi Content Agency Level Up program.
Song noted, "We are preparing to enter Japan as our first overseas stage beyond the domestic market." Song said, "In a joint business format with a local partner, we will introduce digital photo tickets and conduct demonstrations at concert and sports venues, and based on this, push for full-scale commercialization," adding, "We will expand the market across Asia and into North America to establish ourselves as a global standard platform."
The absence of competing companies is also a boon for Booster Lab. Although QR (quick response) code- and barcode-based digital tickets have become widespread, they still show problems at the forgery and alteration and identity verification stages. In particular, there is the limitation that fan data cannot be accumulated. Booster Lab is building a model that goes beyond ticket stability to secure loyal customer data and create new added value.
Song said, "We will take the lead in creating an environment where all spectators can enjoy themselves safely and fairly," adding, "Based on data, we will build a new standard ecosystem in which the entire industry can grow, and create a future where fans, corporations, and the market all grow together."