Hyundai Motor is struggling in the United States because of high tariffs, but it is performing well in Europe, with rising sales and recognition for product quality. Hyundai Motor plans to offset its weak performance in the U.S. by targeting Europe, where demand for electric vehicles is strong.
According to Hyundai Motor IR on Oct. 19, Hyundai Motor sold 1,966 units in Austria's passenger car market in September. That was up 102% from a year earlier. Its market share during the period was 7.6%, ranking third.
Hyundai Motor sold a total of 11,364 units in Austria last year, ranking sixth. But at the current pace, it appears poised to climb. Sales for January–September this year stand at 8,604 units, up 28% from the same period a year earlier.
In particular, the Tucson, a sport utility vehicle (SUV), sold 455 units in September alone, ranking sixth among all models. The Tucson comes in hybrid and plug-in hybrid versions, and it also took first place in the eco-friendly evaluation by the German automotive magazine "Auto Motor und Sport."
Hyundai Motor's large electric SUV Ioniq 9 also recently took first place in the premium category of Germany's "Car of the Year" awards. It achieved the result just three months after its launch in Germany.
Hyundai Motor plans to step up its push in Europe with electric vehicles such as the Ioniq series and Europe-focused models like the i20 and i10. The i20 and i10 are small and mini hatchback gasoline models produced at plants in Türkiye and the Czech Republic, respectively.