The Italian luxury car brand Maserati has launched a luxury SUV with an aggressive pricing strategy, the 2026 Grecale.
The 2026 Grecale has lowered prices by up to 8.7 million won (about 7%) compared with the transfer model, with the Grecale Trofeo equipped with the powerful V6 Nettuno engine priced at 164.8 million won, and the Grecale Modena equipped with a mild hybrid system priced at 118.6 million won, while the Grecale entry trim is set at 110.4 million won.
In particular, the Grecale entry trim newly introduced domestically for the 2026 model focuses on performance improvement. It produces a maximum output of 330 horsepower (ps), about a 10% increase compared with the previous model (300 ps), delivering a stronger and more dynamic driving feel.
Also, based on confidence in quality, it offers differentiated warranty and maintenance programs as standard benefits. When purchasing the 2026 Grecale, a five-year unlimited-mileage warranty service is provided free of charge. In addition, a three-year maintenance program is included as standard.
Despite including this industry-leading level of warranty service, prices were lowered and product appeal increased. For the Grecale Trofeo trim equipped with the powerful V6 Nettuno engine, the climate package (including heated outer rear seats, ventilated front seats, heated steering wheel, and heated windshield washer nozzles) and the tech assistance package (including head-up display, infrared-blocking windshield, wireless charging, and wearable key) are provided as standard. For the Grecale Modena trim equipped with a mild hybrid system, features that were optional—panoramic sunroof, climate package, and wireless charger—were added as standard equipment from the 2026 model year.
In addition, the Maserati Grecale, which meets the elements a luxury SUV should have—design, sound, space, and driving performance—secures class-leading interior space thanks to a generous wheelbase (2901mm) and height (1659mm), providing comfort even on long-distance trips. Cargo space is also practical at 535–570 liters. Added to this are Maserati's distinctive powerful engine sound and the Sonus faber high-end audio system, offering an immersive driving experience.
Takayuki Kimura, head of Maserati Korea, said the 2026 Grecale was launched with higher product appeal and competitive pricing so more domestic customers can experience an Italian luxury SUV, and he added he hopes many customers who want to choose a new SUV with their own taste and dignity will have the opportunity to enjoy the special daily life the Maserati Grecale offers.
Meanwhile, Maserati Korea introduced the pure electric lineup of its flagship SUV Grecale domestically in Oct. 2024. It is a dynamic electric SUV that boasts an engaging and agile driving feel with a maximum output of 558 horsepower (ps), maximum torque of 82.4 kg·m, and a top speed of 220 km/h.
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