Hyundai Motor said on the 15th that it ranked 30th overall in Interbrand's "Best Global Brands 2025" with a brand value of $24.6 billion. Hyundai Motor, which first made the Best Global Brands list in 2005, has increased its brand value for 16 consecutive years from 2010 through this year.
In particular, Hyundai Motor achieved about a 72% increase in brand value over the past five years and grew about 7% year over year, maintaining its place among the top 30 global brands for two consecutive years.
An Interbrand official said Hyundai Motor has continuously launched hybrid models along with expanding its electric vehicle lineup to present the cars customers need, and has broadened relationships with global consumers through region-specific marketing, noting that the brand has been steadily expanding its influence not only in the United States and Europe but also in emerging markets, and that continued brand value growth is expected going forward.
Hyundai Motor recorded its highest-ever revenue last year and, notably, reached the milestone of producing 100 million vehicles cumulatively, 57 years after its founding in 1967.
This year, through the completion of HMGMA (Hyundai Motor Group Metaplant America), Hyundai Motor Group's electric vehicle-only plant in Georgia, U.S., it expanded global production capabilities equipped with advanced manufacturing innovation technologies and further solidified its position in core sales regions.
At the 2025 World Car Awards held in April, the Casper Electric (local name: Instar) was named World Electric Vehicle of the Year, proving its outstanding product competitiveness. Then in June, seven models received the top rating in crash evaluations announced by the Insurance Institute for Highway Safety (IIHS), earning high marks for safety as well.
Hyundai Motor's brand creativity and innovation were also recognized on the international stage. The short film Night Fishing and the CSR promotional campaign "Tree Correspondents" won a total of five awards, including the grand prix, at the Cannes Lions 2025, the world's most prestigious international advertising festival, enhancing its stature as a global brand.
In February, it launched its first electrified flagship SUV model, the IONIQ 9, and at the 2025 Seoul Mobility Show in April it unveiled the world-first The all-new NEXO, continuing proactive efforts to overcome the electrification transition chasm through the expansion of its electric vehicle lineup.
Hyundai Motor, which began sponsoring the FIFA World Cup in 1999 and has gradually expanded its global football sponsorships, recently became an official sponsor of the Copa Libertadores, the top South American club competition organized by the Confederación Sudamericana de Fútbol (CONMEBOL).
In addition, it signed a partnership to use the official name "ASEAN Hyundai Cup™" for the Southeast Asian men's national team competitions scheduled to be held in 2026 and 2028, further expanding its brand influence across major regions worldwide.
José Muñoz, chief executive officer of Hyundai Motor, said he is proud that the efficient operational capabilities Hyundai Motor built in Korea have greatly contributed to global market expansion, and said the company will continue to realize its vision "Progress for Humanity" and grow into a brand that customers can trust even more.
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