SM C&C said on the 2nd that it signed a memorandum of understanding (MOU) for the convergence of global K-culture and K-medicine with the Korea University Medical Center at its headquarters in Seongsu-dong, Seoul.
Under the agreement, the two institutions will jointly develop global K-culture and K-medicine travel and tourism products over the next four years. In addition, they will cooperate across multiple business areas, including: ▲ support for the advancement of medical services and cultural content ▲ promotion of sustainable welfare cooperation projects for corporations ▲ community donations and projects to revitalize culture and the arts.
Park Tae-hyun, CEO of SM C&C, said, "As a leading corporation in the cultural content IP business, advertising and marketing business, and travel and tourism consulting business, we will combine our long-accumulated expertise and know-how with the advanced medical capabilities of the Korea University Medical Center to present a unique K-culture and K-medical business."
Yun Eul-sik, executive vice president for medical affairs at the Korea University Medical Center, said, "This agreement will be the starting point for a new era in which the innovation of K-medicine meets the creativity of K-content, allowing medicine and culture to grow together."