Hyundai Steel announced on the 30th that it released a video capturing a day of "steel" that accompanies everyday life. Hyundai Steel produced the video to newly recognize the presence of steel within familiar scenes and to convey the presence of steel that had felt taken for granted.
The video was produced by applying sound and motion through artificial intelligence (AI) using the winning entries from the "A Day of Steel" contest that Hyundai Steel ran for about six weeks from Jun. 16 to Jul. 31. Hyundai Steel previously held the "A Day of Steel" contest with photos that visually captured the form, texture, and reflective light of steel revealed in light and movement, using three time-of-day keywords—morning, noon, and evening—as the theme.
The "A Day of Steel" contest is content that signals the start of Hyundai Steel's integrated media platform "Moment," unveiled in June. Moment serves as a communication channel that carries the message of sustainability and Hyundai Steel's innovation and drive, and it is a platform where not only employees but also the general public can easily access Hyundai Steel's diverse stories. Through Moment, Hyundai Steel is planning and serializing various content that covers the latest trends in the steel industry, Hyundai Steel's technological prowess, and the consolidation between steel and human life.
The first-place work in the "A Day of Steel" contest was praised as "a masterpiece that captured the stillness, intensity, and grandeur of steel revealed in light and time." The second-place work received the judges' comment that it was "the boundary between the ordinary and the extraordinary where the structure of steel, light, and nature blend."
A Hyundai Steel official said, "This contest, which began as a Moment launch event, best shows the 'experience of newly discovering the value of steel' that Hyundai Steel seeks to communicate," adding, "We will continue to create stories that connect steel and people through diverse digital content."