Volkswagen Korea concluded "Golffluencer (Golf+Influencer) 2025," which ran for about four months from June to September.
"Golffluencer" is an influencer activity program in which individuals create and share lifestyle content featuring the Volkswagen timeless iKON golf on personal social media channels such as Instagram, blogs and YouTube. This activity was first planned to highlight the appeal of the golf from multiple angles alongside the launch of the new 2025 Golf.
"Golffluencer 2025" drew strong interest, recording a high competition rate from the recruitment stage. Final participants from diverse backgrounds, including travel creators and university students, experienced the golf's varied charms firsthand and presented vivid content that reflected their own lifestyles, carrying out a range of activities that expanded touchpoints with younger generations such as a fuel-efficiency challenge, MBTI-tailored test drives and social content production.
In particular, on the 22nd, during the final program "GTI circuit day," participants had a special opportunity to experience the true nature of the GTI at Inje Speedium through a program to receive a circuit license with this year's newly introduced 8.5-generation GTI.
Shin Dong-hyeop, executive vice president of marketing communications at Volkswagen Korea, said the Golffluencer program was a meaningful activity that newly reexamined the value of the golf in everyday life and noted that the company will continue to breathe with customers and convey Volkswagen's value across various customer lifestyles.
Volkswagen Korea is actively carrying out model-based lifestyle programs including "Golffluencer," the "ID. For Dream" owner story contest that listens to the stories of pure electric SUV ID.4 owners and grants wishes, the community program reflecting the lifestyle of the flagship SUV Touareg, Volkswagen Touareg Owner Club (Volkswagen Touareg Owner Club), and the Atlas Camping Crew to widely promote the charms of the outdoor-specialized SUV Atlas.
[OSEN]