The country's largest automobile transaction platform Encar (CEO Kim Sang-beom) has introduced an AI-based personalized used-car curation service called "Encar vehicle recommendation assistant," further enhancing the convenience of searching for used-car listings.
Used cars have a one-item-one-price (一物一價) characteristic where year, mileage, options and price all differ. Therefore, considerable time and effort are required to search and compare to find a vehicle that meets desired conditions. In particular, the process has acted as a barrier that is not easy for consumers who are not familiar with automobiles.
Encar unveiled a personalized curation service that recommends listings optimized to the conditions presented by AI to reduce the hassle of this used-car search process and allow anyone to find the vehicle they want easily and quickly.
This service is an extension of the AI-based service advancement to provide a more convenient and reliable automobile transaction environment, and in August it introduced the country's first "Encar Trust AI chatbot," which enables 1:1 personalized consultations for each listing. This curation service is also the result of expanding AI functions one step further and advancing into customer-tailored recommendation areas.
The vehicle recommendation assistant is offered in two ways: "find by talking directly with AI," which refines conditions through natural-language conversation with the AI chatbot, and "select vehicle features then talk," which lets users first choose conditions such as budget and vehicle type and then receive recommendations.
When you choose "find by talking directly with AI," you can freely ask about the vehicle you want and search listings. For example, if a customer types "I am looking for a mid-20 million won vehicle," the AI chatbot asks additional conditions such as preferred vehicle type and brand and continues the conversation, then provides tailored listing recommendations based on the customer's answers.
If you choose "select vehicle features then talk," options that let you choose an approximate budget and preferred vehicle types are provided first. Afterwards, it curates 10 actual listings that match the selected conditions to narrow tastes and ultimately selects the customized listings.
After the AI chatbot confirms the customer's desired conditions as if speaking with an actual consultant, it narrows down the best three listings among "Encar diagnosis" and "Encar Trust" listings and provides a comprehensive comparison report. The comprehensive comparison report includes major options and accident and insurance histories of the listings, as well as each listing's pros and cons and purchase precautions, greatly reducing the time required to search for used cars.
An Encar official said the "vehicle recommendation assistant" provides convenience that allows customers unfamiliar with cars to find vehicles meeting their conditions easily and quickly, and added that the company will continue to actively use AI and other cutting-edge technologies to provide customers with a convenient and reliable transaction experience.
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