Volvo Cars ranked first for the sixth consecutive year in Consumer Insight's "product satisfaction" survey.
Volvo Car Korea (CEO Yunmo Lee) announced on the 24th that it ranked first overall among domestic and imported car brands in the product satisfaction (TGR) institutional sector of Consumer Insight's "2025 automobile planning survey."
Consumer Insight has conducted the country's largest "annual automobile planning survey" targeting about 100,000 car consumers each year since 2001. To provide consumers with objective selection criteria, it compares domestic and imported car brands together, and this survey was conducted on about 95,000 adults who hold a driver's license and either own a car or plan to buy one within two years.
Among them, in the "product satisfaction (TGR)" survey conducted on 8,528 people who purchased a new car within one year, Volvo Cars recorded 855 points, 45 points higher than the industry average (810 points), achieving sole first place overall among domestic and imported car brands and first place for six consecutive years. In particular, it took first place in six of the 11 evaluation items—exterior design, safety, advanced features and devices, seats, AV system, and interior—recognizing the outstanding product quality of the Swedish premium brand.
In addition, in the service satisfaction (CSI) survey conducted on about 31,000 consumers who had used an official service center in the past year, it scored 853 points, 46 points higher than the industry average (807 points), ranking first among European brands. As a result of prioritizing efforts to improve service quality and enhance customer satisfaction, Volvo Car Korea proved the value of its differentiated Swedish premium service by ranking first among European brands in this category for six consecutive years.
Yunmo Lee, CEO of Volvo Car Korea, said the company was able to record six consecutive years of first place in product satisfaction and first place in service satisfaction among European brands thanks to continuous efforts to satisfy customers as befits a Swedish premium brand, and said Volvo Car Korea will continue to do its best to provide customers with high-quality products and services.
Meanwhile, Volvo Car Korea continues active investments and multifaceted efforts to improve customer satisfaction. First, the integrated T map infotainment system, introduced as an industry first in 2021 with a 30 billion won investment together with T map Mobility, has become one of the most important criteria considered when purchasing a vehicle, and recently launched vehicles have been equipped with Volvo's next-generation user experience, Volvo Car UX, raising product appeal.
It also offers various benefits such as an industry-leading 5-year/100,000km general parts warranty and consumables exchange service, an 8-year/160,000km high-voltage battery warranty, 15 years of free over-the-air (OTA) updates, and a five-year digital service package subscription.
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