Hyundai Motor and Kia won a total of nine awards at the world's most prestigious design awards. Two silver awards, one bronze award, and five finalists. Among them were the Korean restaurant Na Oh and Robotics Lab's X-ble Shoulder.
Hyundai Motor and Kia said on the 22nd that they won a total of nine awards, including two silver awards, one bronze award, five finalists and the Curator's Choice Award at the 2025 IDEA Design Awards (International Design Excellence Awards) hosted by the Industrial Design Society of America (IDSA).
The IDEA Design Awards, considered one of the three major global design awards along with Germany's iF Design Awards and the Red Dot Design Awards, began in 1980 and is North America's top design competition that each year comprehensively evaluates various judging criteria such as design innovation, user benefits and social responsibility to select the best designs in each institutional sector.
At this year's IDEA Design Awards, Hyundai Motor and Kia showcased world-class design competitiveness by winning a total of nine awards across various institutional sectors such as automotive & transportation, environments, commercial & industrial and service design.
In the automotive & transportation institutional sector, Kia's PV5 Weekender (WKNDR) concept won a silver award, Hyundai Motor's Ioniq 9 took the bronze award, and the all-new Palisade and hydrogen electric concept car Innissium were each named finalists.
The silver-winning PV5 Weekender concept is an off-road electric adventure van that, based on the PBV definition 'Platform Beyond Vehicle,' applies modular design to flexibly change interior and exterior spaces, and is equipped with self-energy solutions such as solar panels, combining practicality, scalability and sustainable technologies.
The bronze-winning Hyundai Ioniq 9 is a large electrified SUV designed with inspiration from a boat that combines a sleek exterior with a spacious, cozy interior. It features an 'aerosthetic' silhouette that optimizes airflow and provides generous space.
In the environments institutional sector, the CX Smart Farm located within the Hyundai Motor Group Innovation Center Singapore (HMGICS) won a silver award and also attracted attention by being selected for the Curator's Choice Award, which is given to only one entry among IDEA Design Awards submissions. Na Oh, a Korean restaurant on the third floor of HMGICS, also won a finalist award and received high praise for providing better experiences and value to customers through innovative spatial design.
In particular, the CX Smart Farm, which won both a silver award and the Curator's Choice Award, is the world's first robotics-based experiential smart farm, bringing together sustainability and future mobility vision in one space. Visitors can experience the entire process from seed sowing to growth, harvest and tasting firsthand, enjoying a unique experience that combines human-centered technology and values.
In addition, Hyundai Motor and Kia Robotics Lab's X-ble Shoulder won a finalist award in the commercial & industrial institutional sector, and the Automatic Charging Robot Service (ACR) for electric vehicles won a finalist award in the service design institutional sector.
A Hyundai Motor and Kia official said this award is the result of concentrated inspiration about Hyundai Motor Group's design philosophy and the future, and said the companies will strive to provide differentiated value through designs that break the existing mold to innovate new customer experiences.
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