Hyundai Motor's high-performance brand "N" has already reached its 10th anniversary. N looked back on the breathless 10 years it has run and prepared a meaningful space to get ready for the next 10 years. It is the "N Archive."
At the "N Archive," historic N vehicles that made a mark in WRC, TCR and rolling labs are preserved and restored. A decade of challenges for the joy of driving is engraved in this space.
Hyundai Motor held a 10th anniversary ceremony for the launch of the high-performance brand "N" at the "N Archive" located in Uiwang, Gyeonggi, over the two days of the 18th and 19th.
Hyundai Motor launched the high-performance brand "N" in September 2015 by unveiling the "N 2025 Vision Gran Turismo" at the IAA Frankfurt Motor Show. Since then, it has launched various models domestically, starting with the Veloster N, followed by the Kona N, Avante N, and Ioniq 5 N. At this anniversary ceremony, Hyundai Motor officially opened the "N Archive," a space that brings together N's history to commemorate N's 10th anniversary, and announced various customer promotions.
The N Archive is a space that consolidates vehicles that competed in domestic and international motorsport events such as WRC and TCR, as well as rolling labs, which are high-performance research and development vehicles, and production cars. In particular, Hyundai Motor stores about 50 vehicles, including the N 2025 Vision Gran Turismo that announced the start of N and the i20 rally car that won the manufacturers' overall championship in the 2019 WRC, and plans to continue expanding the collection.
Hyundai Motor's goal at the N Archive is not only to store vehicles and parts but also to maintain and service all stored vehicles so that they can be driven long term. From Sept. 27 to Dec. 28, Hyundai Motor will pilot docent tours every weekend for reservation customers, consisting of brand and space introductions and vehicle viewing.
In addition, to commemorate N's 10th anniversary, Hyundai Motor introduced the special limited package "10 Years Pack" for the Ioniq 6 N, which is scheduled to be released domestically in October. Hyundai Motor will provide customers who purchase the "10 Years Pack" with N performance parts such as a Fasoo steering wheel, suede center console, carbon wheel caps and door scuffs, along with dedicated door spot lamps and a license plate guard after vehicle delivery. It will also offer priority for purchase and installation of a carbon aero parts package scheduled for release within the year.
In addition, Hyundai Motor will provide package purchasers with Ioniq 6 N collection items such as a key case and pouch bag, and plans to invite them to a track day held in November at the HMG Driving Experience Center.
Hyundai Motor also unveiled the country's first high-performance lifestyle membership program, the Nthusiast (the Nthusiast). The program offers members various discounts ranging from vehicle care such as fueling/charging, car washes, and film/wrapping to high-performance lifestyle content such as circuit and kart driving and sim racing, the simulation racing game.
Hyundai Motor will also provide opportunities to participate in various events and community activities such as the Hyundai N Festival, member-only HMG Driving Experience Center track days, and the Sonax detailing car wash academy.
Hyundai Motor will operate a preview service for the Nthusiast from Oct. 15 to Mar. 22 next year for about five months, and plans to launch the full service in the first half of 2026. The preview service sign-up period will run for one week from Oct. 15 to Oct. 22.
The preview service sign-up fee is 39,000 won for general customers and 29,000 won for N vehicle owners, and Hyundai Motor will provide a 3,000-won discount coupon to customers who add the Nthusiast Kakao channel by Oct. 14. During this period, Hyundai Motor will offer membership applicants one of a voucher usable at the N Performance Shop or partner car wash or fuel vouchers, and will provide the preview service membership free of charge to customers who purchase the "10 Years Pack."
Park Jun-woo, executive director of Hyundai Motor N Management Office, said, "The results of N's efforts over the past 10 years will be managed at the N Archive and will form the foundation for creating a better future for N," and added, "We will continue to work to create a better car culture together with customers."
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