Audi has signed an official partnership with global sports brand adidas ahead of its Formula 1 (F1) debut in 2026. Through this agreement, adidas will participate as the official apparel partner of the Audi F1 team in developing high-performance clothing for drivers, mechanics and engineers, and will present a new collection that combines adidas' innovative technology and style with Audi's design philosophy of "clarity and precision."
Audi and adidas will jointly develop functional products that support daily work and race performance, reflecting the diverse needs of Audi F1 team members.
The two companies will expand the scope of their collaboration to fans as well. adidas and the Audi F1 team will extend the collaboration beyond simple team apparel to an exclusive collection for fans. Showcasing the two brands' passion for sport, innovation and emotive design, they will present clothing, footwear and accessories, and the product lineup will be revealed before the first race.
Audi CEO and chairman of the board of Sauber Motorsport AG Gernot Döllner said "Audi and adidas have collaborated for decades in cutting-edge sports fields based on shared inspiration about value and performance. This F1 partnership is meaningful not only for pursuing innovation and top performance but also for uniting the strengths and visions of the two brands." He added, "The adidas collection reflecting Audi's new design philosophy will become a symbol of clarity and precision, and the fact that Audi will enter the pinnacle of motorsports, F1, together with adidas shows the deep trust and empathy between the two companies."
adidas CEO Bjørn Gulden said "We are proud to debut on a stage where world-class competition unfolds together with the Audi F1 team," adding, "That Audi, symbolized by four rings, and adidas, symbolized by three stripes, will join forces on the F1 stage in 2026 will open a new chapter in motorsports history. This partnership focuses on collaborating on and off the track based on the shared beliefs and innovative perspectives of the two brands, and we hope the Audi F1 team will run a successful course and actively engage with a new generation of fans."
Audi F1 team principal Jonathan Wheatley said "This partnership is a symbolic moment where four rings meet three stripes, and it carries important meaning in the Audi F1 team's debut journey," adding, "With adidas, the team will be able to deliver top performance through elite-level, high-function sports gear. Beyond racing on the track, we will inspire fans through innovation, style and a relentless pursuit of perfection."
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