Audi emphasized new clarity with a new design at 'IAA Mobility 2025'. It also presented the next stage of Audi's evolution with a strong portfolio. The mission of delivering the new design was assigned to Audi Concept C, while the mission of presenting the strong portfolio was taken on by the new Audi Q3 Sportback e-HYBE.
Over the past 18 months, Audi has rapidly driven change by unveiling various new cars and revealed a bold vision on the IAA stage.
It unveiled 'the new Audi Q3 Sportback e-HYBE' for the first time in the world and also displayed the concept car 'Audi Concept C' containing a new design philosophy.
Audi presents 'Clarity' as the core value of the brand in a complex world and realizes this through the thematic installation 'Feel Audi' at IAA Mobility 2025. This signifies a new milestone in the change and innovation that Audi aims for, going beyond a mere shift in design language.
Audi CEO Gernot Döllner noted, 'Audi's new portfolio and design language represent the next stage of continuous evolution. By focusing on what is truly important across products, processes, and structures, we are creating innovation.'
Audi Concept C is the model that best embodies the brand's new design philosophy. After being unveiled for the first time in Milan, it was presented to a larger audience at IAA Mobility 2025.
The concept C, built in the form of a pure electric sports car, presents the future of Audi's design language and interior experience, embodying four principles: Clarity, Technical Precision, Intelligent Design, and Emotionality.
Audi is implementing the largest model strategy in its history based on a clear product and technology roadmap. By the end of 2025, it plans to launch over 20 new cars to complete the youngest and broadest portfolio in the premium segment, and expand even further in 2026 with high-efficiency electric vehicles and a strong SUV lineup.
Audi Sales and Marketing Director Marco Schubert said, 'Audi is establishing a stable and flexible position even amidst intense competition through a diversified portfolio that encompasses electric vehicles, hybrids, and internal combustion engine vehicles. This enables us to meet the diverse needs of customers worldwide in the best possible way.'
The 'new Audi Q3 Sportback' unveiled at this IAA is a key model that will play an important role in Audi's portfolio. The new Q3 made its debut as a plug-in hybrid model in the Volkswagen Group exhibition hall (Hall B1), evolving into its third generation and setting a new standard combining efficiency, driving dynamics, and comfort.
Additionally, by applying advanced driver assistance systems and lighting technology that could only be experienced in higher segments, it offers differentiated value unique to Audi in the compact premium segment.
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