BMW Korea (CEO Han Sang-yoon) successfully concluded the "Frieze Music 2025" event held on 5th at the Seoul Shilla Hotel's Yeongbin Hall.
As the official partner of the world-renowned art fair Frieze Seoul, BMW Korea has participated annually as a partner in the Frieze Music event, which was first introduced in Korea in 2023, co-hosting performances and consistently contributing to the development of various art fields such as music beyond visual arts.
This year's headliner for the Frieze Music performance was the top domestic R&B artist Crush, who received an enthusiastic response, while the rookie K-pop group "Baby DONT Cry" showcased their fresh appeal. Additionally, DJ performances by "DJ Soulscape" and "Plastic Kid" heightened the atmosphere of the event. A total of over 300 attendees enjoyed the unique and emotional cultural experience provided by the brand.
Alongside this, BMW Korea exhibited the "BMW Korea 30th Anniversary Special Edition" in celebration of its 30th anniversary. This model, based on the BMW 7 Series, 5 Series, and 3 Series, is the first to apply the BMW Individual Manufaktur program and is scheduled for limited sale in the upcoming fourth quarter.
Meanwhile, BMW Korea, which has continuously supported Frieze Seoul since its inaugural event in 2022, showcased diverse collaborations with the master of Korean avant-garde art, Lee Gun-yong, at this year's event to commemorate the 30th anniversary of its Korean corporation and the 50th anniversary of the BMW Art Car Collection. A unique wrapping work was revealed on the pure electric flagship sedan i7 in collaboration with artist Lee Gun-yong, who also performed a live painting demonstration that drew significant interest. Furthermore, the exhibition of 18 miniature art cars highlighted the history and value of the BMW Art Car Collection.
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