All golfers must use the ball that fits their swing. We started there.
The high-performance sports equipment startup Prosnco was founded in December 2023. It was established by CEO Choi Hyun-dong, who has extensive experience working in domestic golf companies.
The company is designing a 'ball fitting-centered golf ecosystem' that combines technology, data, ESG, and distribution strategies through a single product: golf balls.
Prosnco's first brand is the golf ball brand 'T-CORE,' which is set to launch this June. T-CORE breaks the existing stereotype centered around tour balls, focusing on compression rate data tailored to the golfer's swing speed to help players choose their products.
The numbers T-CORE52, T-CORE70, and T-CORE80 indicate the ball's compression rate. This user-centered design allows anyone to conduct 'ball fitting' according to their swing characteristics.
The existing golf market has been dominated by high-compression balls aimed at tour professionals. However, Prosnco focuses on providing products suitable for amateur golfers, seniors, women, and junior golfers according to their swing power. This is a shift in mindset from simply "selling balls" to "making golfers use the right ball."
Prosnco has also secured technological differentiation in golf ball manufacturing. It has filed a patent (PN2545) in Korea for a golf ball that achieves both high durability and low compression.
In addition, a recommendation system tailored to the user's swing type based on compression rate data is under development. The selection of golf balls is structured to be based on algorithms rather than brands.
Prosnco is not just focused on creating a new golf ball. It also plans to produce recycled golf balls based on upcycling. The company aims to grow into an eco-friendly brand certified under ESG (environment, social responsibility, governance).
It plans to introduce production facilities in Korea that will reprocess discarded golf balls into high-durability practice balls. This is a strategy to secure a stable revenue source in the B2B (business-to-business) practice range market.
The company's competitiveness is evident not only in technology but also in business acumen. Prosnco is currently diversifying its product line through collaboration with its hit product 'legend patch,' which recorded annual revenue of 10 billion won.
Prosnco is not merely targeting a simple share of the golf ball market. Based on swing data, algorithms, and user feedback, it aims to change the experience of consumers finding the right ball for themselves.
The concept of 'ball fitting' has already become widespread in places like the United States, and the ultimate goal is to establish it in Korea and evolve it into a global platform.
CEO Choi Hyun-dong noted, "We are designing a consolidated golf ecosystem that connects the entire process of technology, production, and distribution, and we aim to become a functional sports brand that expands globally through a domestic manufacturing base."