The Italian luxury car brand Maserati participated as an official partner in the global art and culture event "The Moon Party Seoul 2025" (THE MOON PARTY SEOUL 2025, hereinafter referred to as "Moon Party"), held at the Grand Hyatt Seoul on Sept. 4.
The Moon Party, hosted by K11 Art Foundation, is a private event held during the "Frieze Seoul," one of the world's top three art fairs. Since its debut in 2022, it has established itself as a focal event in the art world.
Beginning with the WWD Art Gala in 2022, in 2023, there was an exhibition of Nike's "Moon Shoes," followed by a themed exhibition in 2024 focusing on the harmony of technology in art centered around "Generative Art," generating significant attention. In 2025, through collaborations with special artist Huan Yulong's new series of sculptures titled "UPWARD" and Faker of esports team T1, it symbolically showcased hope and the future, attended by around 1,000 attendees including corporations and celebrities.
Maserati Korea participated this year as the official partner of the Moon Party, showcasing the Italian luxury all-electric convertible "GranCabrio Folgore." In a setting based on art and culture, Maserati uniquely conveyed its Italian luxury sensibility.
The GranCabrio Folgore model not only embodies the freedom of open-air driving under the vast sky but also encapsulates the brand's pursuit of craftsmanship and aesthetic beauty, having shone at the event as a work of art positioned as if displayed in an exhibition.
Additionally, from Sept. 2 to 6, a public exhibition featuring the brand's "GranTurismo" and luxury SUV "Grecale" will be held in front of the main gate of the Grand Hyatt Seoul. The exhibition space will offer special consultations and individual test drives.
Takayuki Kimura, head of Maserati Korea, noted, "As an official partner of The Moon Party Seoul 2025, which represents art, it is very meaningful for Maserati to share its vision of Italian luxury and artistic sensibility with customers." He added, "In the future, we will inform more customers about the differentiated values pursued by Maserati through various exhibitions and cultural collaborations."
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