'Frieze Main Section Stand Prize' award ceremony. On this day, Patrick Lee, the Frieze Seoul Director, and Kyungwon Han, the Executive Director of Noroo Paint & Coatings, participate. /Courtesy of Noroo Paint & Coatings

Noroo Paint & Coatings announced on the 5th that it is participating as a fair partner of 'Frieze Seoul 2025' and as a sponsor of the 'Frieze Main Section Stand Prize.'

The 'Frieze Main Section Stand Prize' is awarded to galleries participating in the fair based on a comprehensive evaluation of their exhibition planning, spatial design, and artistic achievements. This year, the honor went to the Japanese gallery 'Take Ninagawa.'

Noroo Paint & Coatings has participated as an official partner of 'Frieze Seoul' for four consecutive years since 2022. This year, it supplied custom special paints and colors proposed by Noroo Seoul Design Studio (NSDS) throughout the exhibition space, creating an area that harmonizes with the exhibition theme.

In particular, Noroo Paint & Coatings has previously sponsored the 'Focus Asia Stand Prize' to support emerging galleries, but starting this year, it has joined the main section awards, encompassing all galleries.

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