Kia has surpassed 1 million cumulative sales in the Australian market after 37 years since its entry.

Kia noted on the 4th that it held a 'celebration ceremony for achieving 1 million sales' at the Motorama dealership in Queensland, Australia on the 3rd.

(Seoul=News1) Kia announces on the 4th that it holds a '1 million units sold celebration' on the 3rd (local time) at the Queensland Motorama dealership located in northeastern Australia, attended by Chief Operating Officer Dennis Piccoli, Kia Australia brand ambassador Patrick Rafter, and the 1 millionth vehicle customer James Allandove. /Courtesy of Kia

Kia first entered the Australian market in 1988 and launched its sales corporation in 2006. It recorded cumulative sales of 500,000 units in 2018 and achieved the 1 million mark seven years later.

The most sold model locally is the Cerato (currently K4) with a total of 200,780 units sold. The Sportage (188,159 units), Rio (discontinued, 166,062 units), and Carnival (123,854 units) followed.

Kia is strengthening its competitiveness in the Australian market by recently expanding its vehicle lineup. Notable models include the compact car Picanto, electric vehicles EV3 and EV5, and the pickup truck Tasman.

Meanwhile, Kia's market share in Australia, which was 2.2% at the time of the corporation's establishment in 2006, has increased to 6.9% as of July this year, more than tripling.

※ This article has been translated by AI. Share your feedback here.