The exhibition , planned jointly by Genesis, the Cheongju Craft Biennale Organizing Committee, and the Cheongju Korean Craft Museum, will be held at 'Genesis Cheongju' from September 4 to November 2.

This exhibition aims to provide a more diverse customer experience by combining the cultural characteristics of the exhibition space and the region, expanding the concept of 'Ter', which is the starting point of Genesis's brand space philosophy.

The exhibition will feature three award-winning artists from the 2023 Cheongju International Craft Competition, who will sensorially implement 'Neolun', symbolizing Genesis's unceasing change and innovation, relating it to 'time flowing from the blue night towards morning.'

Neolun is a large-scale electrified SUV that was first unveiled in March last year at Genesis House New York, a concept model showcasing Genesis's infinite potential and future direction through the organic integration of design and technology.

The exhibition consists of three sections. The first section

The second section

The final section

In addition, Genesis plans to support the Cheongju Craft Biennale Organizing Committee with official protocol vehicles to assist with the comfortable movement of key figures and craft experts during the 2025 Cheongju Craft Biennale period.

A Genesis official noted, 'Through this collaboration, we hope to widely promote Genesis's design philosophy of Korean beauty and contribute to the cultural and artistic development of the Cheongju area,' and added, 'We will continue to emotionally convey the story of Genesis's constant challenges and innovations to our customers.'

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