Hankook & Company Group's global leading tire corporation Hankook Tire & Technology (CEO An Jong-seon and Lee Sang-hoon, hereinafter referred to as Hankook Tire) saw its electric vehicle exclusive performance tire "iON evo" and ultra-high-performance tire "Ventus evo" receive the title of "Tire of the Year" in the "2025 WhatTyre Awards" from the prominent British tire magazine "WhatTyre".
The "WhatTyre Awards" is a prestigious ceremony that selects the best tires and "Tire of the Year" in nine institutional sectors based on major tire products sold in the UK market. It evaluates various data comprehensively, including product performance, EU tire label ratings, test results from European automotive magazines, manufacturer's ESG performance, and original equipment (OE) certification.
In this year's awards, Hankook Tire's "iON evo" and "Ventus evo" surpassed leading tire brands worldwide to secure the titles of "Tire of the Year for Electric Vehicles" and "Tire of the Year for Performance," respectively, demonstrating their top-tier global technology.
"iON evo" has been selected as "Tire of the Year for Electric Vehicles" for two consecutive years, solidifying its unique position in the electric vehicle tire market. As the representative product of the world's first full lineup electric vehicle tire brand "iON," it balances essential tire technologies such as low noise, improved mileage, perfect grip, and low rolling resistance through "iON INNOVATIVE TECHNOLOGY" design.
In particular, it incorporates low-noise specialized technology to create a comfortable driving environment. It also significantly reduces rolling resistance, which affects electric vehicle driving range, thus enhancing energy efficiency, while adopting a dedicated compound mixed with high concentrations of silica and eco-friendly materials along with an optimal profile structure to dramatically decrease abnormal wear patterns, perfectly supporting high-performance electric vehicle performance.
"Ventus evo" was awarded the title of "Tire of the Year for Performance," making it the first tire to win at the "WhatTyre Awards." As a fourth-generation ultra-high-performance (UHP) tire, it boasts more powerful braking power and cornering, along with excellent fuel efficiency and mileage performance. It is currently supplied as original equipment tires for major models of global premium automobile brands such as BMW and Audi, recognized for its top-tier technology and quality competitiveness.
Hankook Tire's "Ventus Prime3 X" has received a "Highly Recommended" rating in the SUV tire sector, further elevating Hankook Tire's premium brand status among local consumers in the UK.
Hankook Tire continues to receive recognition for its innovative technologies, repeatedly obtaining top-tier ratings from globally renowned institutions and specialized media evaluations such as Auto Bild and TÜV SÜD.
[OSEN]