BMW Korea (CEO Han Sang-yoon) will operate an official shuttle service utilizing its top-tier lineup of BMW luxury class vehicles at the world-renowned art fair 'Frieze Seoul 2025,' held at COEX in Gangnam, Seoul, from Sept. 3 to 6.
As the official partner of Frieze Seoul 2025, BMW Korea supports a total of 32 BMW luxury class models, including the BMW 7 Series, i7, and XM, for the shuttle service that serves VIPs during the event.
Additionally, customers visiting the BMW booth at Frieze Seoul can experience the differentiated driving sensation, innovative features, and elegant quality unique to the BMW luxury class by applying for test drives on site.
The BMW luxury flagship sedans 7 Series and i7, provided as shuttle vehicles, deliver a new level of mobility experience with their overwhelming presence, refined design, and an innovative infotainment system, including the 31.3-inch BMW Theatre Screen.
The supported BMW XM is an electrified model that applies a plug-in hybrid system for the first time in the BMW M high-performance lineup. It offers passengers a unique experience that only ultra-high-performance Sports Activity Vehicles (SAVs) can provide, through its distinctive BMW M brand identity, progressive design, and powerful driving performance realized by the innovative M hybrid drive system.
Moreover, BMW Korea plans to enhance convenience for VIP invited customers by providing a shuttle service for BMW luxury class vehicles at the Korean International Art Fair (KIAF), which will be held at COEX until the 7th.
Having continuously supported Frieze Seoul since its inaugural event in 2022, BMW Korea will showcase multifaceted collaborations with Korean avant-garde art master Lee Gun-yong to commemorate the 30th anniversary of its Korean corporation and the 50th anniversary of the BMW Art Car Collection at this year's event. It will also highlight the history and value of the BMW Art Car Collection through an exhibition of 18 art car miniatures.
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