Hyundai Mobis will participate in the IAA, Europe's largest mobility show, for the third consecutive time to showcase its vision and technology strategy for future mobility. Based on a portfolio of next-generation core technologies such as electrification and electronics, the company aims to prove its technological competitiveness in the automotive hub of Europe and connect it to global core technology consolidation achievements.
Hyundai Mobis announced on the 3rd that it will showcase over 20 core technologies in electrification, electronics, lamps, and chassis/safety at 'IAA Mobility 2025', which will take place in Munich, Germany, from the 9th to the 12th local time. The IAA, which was formerly known as the Frankfurt Motor Show, has been re-established in Munich as Europe's largest integrated mobility exhibition since relocating in 2021. Hyundai Mobis has set up an exhibition booth at each IAA since its first participation in 2021.
Hyundai Mobis will again appeal its technology innovation that leads the progress and changes of future mobility to the European market under the theme 'Deeper Look to Progress.' The concept is to delve deeper into the evolution direction of future mobility. To achieve this, the company designed its exhibition space to separate key target audiences into public exhibits and private booths through a 'two-track strategy.'
In the public space where general visitors can move freely, Hyundai Mobis will showcase its advanced electronic technology 'Holographic Windscreen Display (HWD)' applied to Kia's flagship electric vehicle EV9. HWD is Hyundai Mobis's flagship display technology that uses special films to transform the entire car window into a screen, vividly presenting various UIs such as driving information, navigation, and playlists. Hyundai Mobis is co-developing this technology with the global optical company ZEISS, aiming for mass production in 2029, and will provide visitors with an immersive experience and demonstrations at the exhibition booth to attract new customers.
Hyundai Mobis is placing more emphasis on operating private booths for global clients at this year's IAA 2025. The aim is to provide a luxurious brand experience through tailored product introductions to global automobile clients, directly leading to actual consolidation achievements. To this end, key technologies are grouped into three themes: 'Eco-friendly electrification,' 'Integrated control solutions,' and 'Innovative vision-related technologies,' focusing on effectively showcasing Hyundai Mobis's future vision and core technologies by presenting a development roadmap.
First, the company aims at global consolidation by promoting core technologies of integrated solutions that encompass electronics, chassis, and autonomous driving. A focus is placed on an 'integrated SDV (software-defined vehicle) solution' that combines software platforms and hardware products centering on integrated controllers for autonomous driving (Lv.2+) and parking, which are expanding in demand in the European market. The solution provides organic implementations of next-generation mobility services such as cybersecurity, wireless communication updates, and system consolidation, enabling control of SDVs.
A rich battery system portfolio representing Hyundai Mobis's electrification capabilities, including electric vehicle battery systems (EV BSA), hybrid battery systems (HEV BSA), and plug-in hybrids (PHEV BSA), will also be spotlighted. Additionally, integrated modular elements such as 'EDU 3-in-1,' which combines drive motors, inverters, and reducers; ICCU (Integrated Charging Control Unit) with various lineups according to vehicle specifications; and 'in-wheel systems' that allow independent four-wheel drive by integrating electric motors, brakes, gears, etc., will also be exhibited.
Hyundai Mobis will showcase display and lamp innovation technologies, including its future-oriented digital cockpit 'M.VICS 6.0,' which has been updated annually. M.VICS 6.0 integrates next-generation vehicle infotainment platforms (MIS 2.0) with holographic windscreen displays and a 'slidable display' that moves smoothly up and down, characteristic of the driver's cockpit.
During the exhibition period, Hyundai Mobis will invite major European automobile customers such as Volkswagen, BMW, and Mercedes-Benz to emphasize various new technology competencies and mass production capabilities while seeking additional business collaborations. This customized sales activity is leading to an expansion of Hyundai Mobis's influence in the European market. The company's sales in Europe, which were in the 5 trillion won range when it first participated in the IAA in 2021, have been steadily rising each year, surpassing 8 trillion won last year.
On the first day of the IAA 2025 exhibition, at 2 p.m. on the 9th, Hyundai Mobis will hold a media forum at the main exhibition hall, Messe München A1. Vice President Axel Mashuka, head of the sales department, will present and share Hyundai Mobis's current status in Europe and globally, along with examples of global automobile consolidation cases and the direction of future core technologies.
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