Speakeasy Labs, which operates the artificial intelligence (AI) English learning solution 'Speak', announced on the 2nd that it will conduct a brand campaign in collaboration with the esports team T1.
T1 is the world's top esports team, having won the League of Legends World Championship five times. While experiencing some downturns, it has shown a spirit of challenge by achieving the top position again.
This campaign connects Speak's representative slogan, 'Embrace mistakes—break through,' with T1's spirit of challenge, delivering the message of 'the beauty of failure and challenge. Although T1, which has won numerous championships, was once shaken, it captured the journey back to the top of the world in a teaser video. It conveys the meaning that even in English learning, mistakes can help build skills through constant attempts.
On this day, Speak launched the campaign by releasing the teaser video. The main campaign video is scheduled to be released on Sept. 15.
There will also be special English learning sessions and events with T1 players. T1 LCK (League of Legends) and T1 VCT (Valorant) players will appear on the Speak application (app) to present English lessons on the theme of 'how to win.'
Through in-app challenges, users who achieve learning days of 3, 10, 20, and 30 will receive T1 merchandise as a gift at each stage. For new users, a 'Speak Completely Free Event' has also been arranged, offering 7-day free vouchers to the first 100,000 people from today until the 22nd for three weeks.
Jeong Doo-hyun, brand manager of Speakeasy Labs, noted, "T1's journey to the world's top, despite numerous failures, aligns with Speak's message of 'Embrace mistakes—break through.," which led to this campaign collaboration. We hope that through this campaign, the number of learners who overcome their fear of English and confidently take on challenges will increase.'