Volkswagen Korea is recruiting participants for the 'Volkswagen Touareg Owner Club' program aimed at owners of the flagship SUV Touareg.
The 'Volkswagen Touareg Owner Club' was planned to provide a new form of experience where the brand and its customers can create special value together by preparing a space for customers to express and share their own lifestyle beyond simple leisure activities and to interact with other owners who share the same values.
This program is conducted for owners of Volkswagen's flagship SUV model, the Touareg, which harmonizes powerful performance, elegant design, and advanced technology. Emphasizing a balanced work-life lifestyle, the program focuses on Touareg owners who live confidently and aims to share and resonate with leisure and joy through the main theme of golf.
First, participants will have the opportunity to receive field lessons from professional golfer Gong Tae-hyun, a former national representative and recipient of the GTOUR Popularity Award last year, who continues to engage in active media activities, and professional golfer Choi Ye-ji, who is active as a golf entertainer with a broad fan base.
The two professionals will provide specialized field lessons in teams with participating customers, and through front and back round switches, all participants will experience rounds with both professionals. The special lesson process for participating customers will be shared in sketch photo form on the company's official SNS channels.
In addition, prior to the full-fledged field lessons, there will be a special time for a fashion shoot with a luxury lifestyle magazine in September, during which customers' personal lifestyle stories and brand identity will be introduced together, further extending the program's value.
Shin Dong-hyup, executive director of marketing communication at Volkswagen Korea, said, 'The Volkswagen Touareg Owner Club was designed to create opportunities for customers to grow with the brand and share each other's experiences, thereby building diverse brand value.' He added, 'We will continue to present programs that align with customers' lifestyles and expand the depth of brand experience.'
The 'Volkswagen Touareg Owner Club' is open to any Touareg customer, and applications can be made from September 1 to September 11 through Volkswagen Korea's official Instagram, blog, and Kakao Plus Friends channels.
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