Mercedes-Benz Korea conducted senior level appointments to strengthen its marketing and sales capabilities.
Benz Korea announced on the 1st that it has appointed Vice President Lee Sang-guk to head the digital, marketing, and communication institutional sector, and Vice President Kim Eun-joong to lead the product and sales institutional sector.
Vice President Lee Sang-guk, who previously oversaw the sales institutional sector, has been appointed as the senior vice president of the digital, marketing, and communication institutional sector. He is expected to manage digital business, marketing, public relations, and social contribution activities aimed at enhancing corporate and brand value and strengthening customers' online and offline experiences.
Vice President Lee Sang-guk has been recognized for building expertise since joining Benz Korea in 2003, having passed through various institutional sectors such as sales and marketing and network development. Since 2016, he has served as the senior vice president in charge of network and training academy and has led the expansion of the dealer network and cooperation as the senior vice president of the sales institutional sector since 2019.
Kim Eun-joong, the newly appointed senior vice president overseeing the product and sales institutional sector, will manage product strategy and certification as well as sales planning and retail operations. Vice President Kim has gained experience since joining Benz AG (formerly Daimler AG) in 2009, including sales operations and planning for the headquarters and its high-performance brand 'Mercedes-AMG,' as well as corporate strategy development.
Vice President Kim started working for Benz's corporation in China in 2017, taking charge of sales planning and logistics in China in 2020. He has been recognized for leading electrification and digital transformation and organizational culture innovation as the representative of Benz Taiwan since 2023, broadening the brand's presence in the market.