Hyundai Motor announced on the 1st that it will hold a 'Caspers Goods Design Contest' until September 30 to celebrate the fourth anniversary of the launch of Casper, and that it will commercialize the designs selected as excellent works and sell them starting at the end of the year.
Those wishing to participate should submit necessary documents, including goods designed using the character 'Dibo' symbolizing Casper Electric.
'Dibo' is a digital face character symbolizing Casper Electric engraved on the second-row door of Casper Electric.
Hyundai Motor will select three excellent works (grand prize, best prize, excellence prize) and announce them on the 15th of next month, providing cash prizes (300,000 won for the grand prize, 150,000 won for the best prize, and 50,000 won for the excellence prize) to customers who submitted designs selected as excellent works.
Hyundai Motor plans to commercialize the designs selected as excellent works and utilize them in various advertising/publicity starting at the end of the year, selling them on online sales platforms (Casper Online, Hyundai Shop, Naver Store, etc.) and in offline spaces (Casper Studio and Hyundai Motor Studio, etc.).
A Hyundai Motor official said, 'Many customers showed interest in the goods launched at the end of last year,' and noted, 'This contest has been prepared to repay that great interest, and we would appreciate your participation in showcasing the goods you have designed to the world.'
Hyundai Motor is expected to continue to reveal various content that allows experiencing the charm of Casper, including a pop-up exhibition titled 'Casper Social Club: Casper Preference Charging Station,' where a variety of decorated Caspers will be displayed and experienced in the second week of September.
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