Mercedes-Benz Korea appointed Lee Sang-guk as the vice president in charge of "digital, marketing and communications." He was previously in charge of sales. Additionally, Kim Eun-jung was appointed as the vice president of the "product and sales" institutional sector. The effective date of the appointment is Sept. 1.
Vice President Lee Sang-guk will oversee digital business, marketing, public relations, and social contribution activities to enhance the value of corporations and brands and to strengthen customers' online and offline experiences.
Vice President Lee Sang-guk has accumulated expertise since joining Mercedes-Benz Korea in 2003, having worked in various institutional sectors including sales and marketing, and network development. Since 2016, he has served as the vice president for network and training academy, and since 2019 as the vice president for sales, leading the expansion of the dealer network and collaboration, and the enhancement of customer-centric sales capabilities.
Kim Eun-jung, the newly appointed vice president in charge of the "product and sales" institutional sector, will oversee product strategy and certification, as well as sales planning and retail operations. Since joining Mercedes-Benz AG (then Daimler AG) in 2009, Vice President Kim has gained extensive core job experiences in sales operations and planning at headquarters and the company's high-performance brand "Mercedes-AMG," as well as in corporate strategy development.
Vice President Kim Eun-jung started working at Mercedes-Benz's Chinese corporation in 2017, and from 2020, he was in charge of sales planning and logistics in China, strengthening global capabilities. After 2023, Vice President Kim led business growth, electrification and digital transformation, and organizational culture innovation as the representative of Mercedes-Benz Taiwan, thereby expanding the brand's presence in the market.
[OSEN]