INNOCEAN announced on the 1st that it won the top award, the grand prize, and other major awards at the '2025 Busan International Marketing and Advertising Festival,' the largest marketing, advertising, and digital content festival in Asia.
This time, INNOCEAN received 1 grand prize, 2 golds, 3 silvers, 3 bronzes, and 5 crystals, for a total of 14 main awards.
The grand prize-winning work is the 'Night Fishing' campaign produced by INNOCEAN in collaboration with Hyundai Motor Company. The snack movie features actor Son Suk-ku and the Hyundai Ioniq 5 as the main characters, garnering attention as Korea's first branded content screened in theaters last year.
The 'Night Fishing' campaign won 2 golds, 2 silvers, and 3 bronzes in the branded entertainment, film, and media sectors, following the grand prize in the PR category. The in-house social contribution campaign 'Safe Bathhouse' earned 1 silver and 2 crystals, while the Genesis GV60 campaign also received 3 crystals.
INNOCEAN hosted a presentation on 'Digital Outdoor Advertising Evolving with AI' in collaboration with Shinsegae Property at the event, proposing strategies to enhance the future and international competitiveness of the Korean outdoor advertising market.
Lee Yong-woo, CEO of INNOCEAN, said, "We will firmly establish ourselves as a globally recognized creative leading corporation through innovative creativity and differentiated solutions, taking this achievement as an opportunity."