Hyundai Motor will hold a customer appreciation event titled 'National Truck Journey Festa' throughout September to celebrate achieving the largest market share in the domestic large dump truck market.
Hyundai Motor achieved a market share of 61.2% in the 8x4 dump truck market, traditionally dominated by European truck manufacturers, in July. To commemorate this, they announced a discount event on the 1st. According to this event, until September 30th, customers contracting Hyundai Motor's major medium and large truck models, such as Mighty, Pavise, New Power Truck, and Xcient, can receive discounts of up to 6 million won.
For the Mighty, under production month conditions, customers can receive a maximum discount of 4 million won, plus an additional 2 million won from the Festa benefits, totaling a discount of 6 million won. For the Pavise, under production month conditions, a maximum discount of 2 million won can be combined with an additional maximum benefit of 2 million won, resulting in a total discount of 4 million won.
For the large truck New Power Truck, the cargo and chassis can receive a maximum discount of 3 million won with an additional 2 million won discount under production month conditions, while for the mixer, customer can receive total discounts of 4 million won with the same production month discount conditions.
For the Xcient, under production month conditions, customers can receive a maximum discount of 2 million won, plus an additional maximum discount of 3 million won for the cargo and chassis, totaling a discount of 5 million won. For the tractor, under production month conditions, customers can receive a total discount of 6 million won with an additional maximum discount of 3 million won.
Hyundai Motor noted that the 'New Xcient,' which began sales in July, played a significant role in achieving high market share.
The New Xcient is a model that features improvements in product quality after six years since the introduction of the Xcient Pro in 2019, characterized by a grand and futuristic design that has been changed to a new vehicle level and is equipped with many convenience features preferred by customers.
By applying various advanced safety features and significantly enhancing product quality, it implements a front collision prevention assist function that can detect pedestrians and cyclists, as well as front/rear short-distance collision warnings to alert of collision risks with obstacles in blind spots during low-speed driving, and a rear-side collision warning that detects vehicles while changing lanes. It has been newly equipped with intelligent headlamps, enabling safer driving.
Additionally, various driving convenience features are included as standard, such as smart cruise control with a stop-and-go function, navigation-based smart cruise control, highway driving assist, and auto hold, providing customers with a more comfortable driving experience. (※ Not applicable for manual transmission models) Furthermore, lane-keeping assist, intelligent speed limit assist, and electronic parking brakes have been standard across all models, maximizing product competitiveness.
A Hyundai Motor official said, 'We prepared the National Truck Journey Festa in September with gratitude for achieving the largest market share in the large dump truck market' and added, 'We will continue to repay our support with product quality and pricing reflecting the voices of our commercial customers.'
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