The Korea Influencer Association announced on the 28th that it held the launch ceremony for the '2025 Global Influencer Expo' on the 26th. Jo Joo-hyun, head of the Korea SMEs & Startups Institute (KOSI), was appointed as the chairperson.
Representatives from various sectors, including industry, academia, and small business groups, attended the launch ceremony and pledged for the successful hosting of the expo and the global leap of Korea's influencer industry.
Jo Joo-hyun, the chairperson of the organizing committee, noted in his speech, "Influencers and small and medium-sized enterprises are important partners for expanding market access," emphasizing, "Through this expo, we will discover successful models of linkage and cooperation, and contribute to the development of the influencer industry."
Kim Hyun-kyung, president of the Korea Influencer Association, also emphasized, "The association will showcase the potential of the K influencer industry on the global stage and become the focal point for domestic corporations' global expansion and the establishment of order in the influencer industry."
During the event, a ceremony for the appointment of key chairpersons and commissioners of the organizing committee was also held. Leaders from various sectors reaffirmed their commitment to cooperation for the development of the influencer industry and global exchanges.