A high-performance tire that covers both sports driving and everyday driving in four seasons has been released by Bridgestone. The Bridgestone "Potenza Sport AS" has been launched in the domestic market.
Bridgestone's domestic corporation, Bridgestone Tire Sales Korea (CEO Kim Heon-young, hereinafter Bridgestone), announced on the 25th the domestic launch of the "Potenza Sport AS" (Potenza Sport AS, AS stands for 'All Season') and said, "It will be a new option for drivers who want strong sports driving performance unaffected by Korea's four seasons."
This product, which confidently uses the term 'high performance,' is a tire optimized for luxury sports sedans and high-performance vehicles.
The Potenza Sport AS is the latest model in Bridgestone's high-performance sports tire brand "Potenza" lineup, featuring Bridgestone's proprietary ENLITEN next-generation technology platform that surpasses the limitations of existing sports tires, achieving all-season performance and sustainability.
The Potenza Sport AS challenges the conventional wisdom that high performance and all-season capability cannot coexist. The Potenza Sport AS tire, which offers 100% high performance and 100% all-season capability, is designed to deliver thrilling driving performance expected by drivers of high-performance vehicles, regardless of the season.
The Bridgestone Potenza Sport AS, with a Y-speed rating capable of withstanding speeds of up to 300 km/h, is a tire that possesses both high-speed driving performance and overall stability in all seasons. Designed to maintain consistent performance in both summer and winter, it is an ideal choice for drivers who enjoy sports driving while seeking stable performance in everyday driving conditions.
The Bridgestone Potenza Sport AS tire can safely navigate wet roads thanks to its newly designed tread pattern and ENLITEN technology.
With a combination of ultra-thin sipes and a robust rib design, enhanced pattern design provides excellent handling and responsive traction, allowing high-performance cars to maximize their potential. Especially in fast corners, it offers precise handling and outstanding grip, giving drivers the exhilarating experience of feeling one with their car and the road.
The Bridgestone Potenza Sport AS maintains outstanding control even on light snow and moderate ice roads. High-performance vehicles, which are often left in parking lots during winter, can enjoy safe and sporty driving with the Potenza Sport AS. The all-season sports tire Bridgestone Potenza Sport AS has significantly improved the wear life that has been pointed out as a major drawback of high-performance sports tires.
Bridgestone's 'PeakLife' polymer technology harmonizes with Bridgestone's proprietary ENLITEN technology to improve both fuel efficiency and wear life. In the United States, it boasts an excellent wear life with a maximum warranty limit of up to 50,000 miles for high-performance sports tires. The ENLITEN technology is a manufacturing platform developed to enable drivers to ignite their passion for the road while contributing to environmental protection for future generations. It is designed to optimize all-season performance, extend wear life, and integrate renewable and recyclable materials into tire products.
The Bridgestone Potenza Sport AS provides ideal performance for premium sports sedans and high-performance models such as Genesis, BMW, Audi, Mercedes-Benz, Lexus, and Volvo.
The head of Team Cha Sang-dae of the Bridgestone Korea product planning team said, "The Potenza Sport AS is not just an ordinary all-season tire. It is a high-performance product that overcomes the limits of all-season weather and completes sensory sports driving, providing driving enjoyment and stable performance in all seasons. With a Y-speed rating capable of withstanding speeds of up to 300 km/h, it is expected to attract attention from customers favoring high-performance sports tires and automotive enthusiasts enjoying high-performance driving in the growing domestic market for high-performance all-season tires."
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