HS HYOSUNG, the official dealer of Mercedes-Benz, announced on the 22nd that it is enhancing customer touchpoints through innovations in digital response and the expansion of its national service network.
HS HYOSUNG is making multifaceted efforts to provide differentiated services that exceed customer expectations, prioritizing a premium customer experience. As part of this effort, it has recently established a new digital response system and is expanding its national service network to further broaden customer touchpoints.
To maximize customer convenience through innovations in the digital response system, HS HYOSUNG has introduced a 24-hour AI chatbot. This chatbot can connect to accident vehicle consultation calls at any hour, provide service product information, answer vehicle management-related Q&A, explain the "Mercedes me" service, recommend tires, and more. It features fast and accurate responses, allowing easy access to desired information without phone or in-person interactions.
In addition, HS HYOSUNG is focusing on expanding its national service infrastructure to reduce the physical distance between itself and customers.
The 'Bangbae Service Center' launched in February boasts excellent accessibility as it is located in the heart of Seocho-gu, Seoul, and is equipped with large work bays to handle accident repairs quickly. It can handle over 100 regular repairs and more than 10 accident repairs a day, providing refined services based on skilled technicians and state-of-the-art facilities, attracting attention.
The 'Maybach Brand Center Seoul Service Center,' which opened last month, can repair all models of Maybach and S-Class. Customer-first carrier pickup and delivery services, along with high-level customized services through 1:1 matching with service advisors and technicians, are being implemented.
To expand service areas and improve traffic accessibility, the Cheongju Osong Service Center has been newly opened, and the renewal opening of the Cheongju Service Center has also been completed. The Cheongju Osong Service Center is located on the lower floor of the Cheongju showroom, providing a setup that allows for vehicle maintenance and showroom viewing simultaneously, enhancing customer convenience. The newly renovated Cheongju Service Center has received positive feedback from customers for its upgraded lounge with an open view and rapid premium maintenance service.
Celebrating its 22nd anniversary this year, HS HYOSUNG, the official dealer of Mercedes-Benz, operates 11 showrooms including the Maybach Brand Center Seoul, Gangnam-daero, Songpa, Bundang Jeongja, Guri, Anyang Pyeongchon, Yongin Suji, Dongtan, Cheongju, Cheonan, and Starfield Hanam, as well as three certified used car showrooms in Jukjeon, Cheonan, and Hanam, and 15 service centers including Maybach Brand Center Seoul, Seocho, Dogok, Sinsa, Bangbae, Songpa, Anyang Pyeongchon, Jukjeon, Yongin Suji, Guri, Dongtan, Cheonan, Cheongju, Cheongju Osong, and Hanam.
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