Honda Korea (CEO Lee Ji-hong) announced on the 20th that it will launch the "Let's Ride, Just Style!" campaign for existing owners and new customers of Honda's "Small Fun" motorcycles from August to October.
Honda's "Small Fun" model is a small motorcycle with a manual transmission gear that is 125cc or less. Despite its compact size, it is a model that allows anyone to easily experience the joy of riding that Honda pursues. It is characterized not only by its unique driving sensation and nimble handling but also by Honda's emotional and distinctive design. Currently, there are six models available in the domestic market: Super Cub, C125, CT125, Monkey 125, ST125 (Dax), and MSX Grom, providing a wide range of options for both beginner motorcycle customers and those looking for a unique means of transport.
The "Let's Ride, Just Style!" campaign, which runs for about two months, is designed to expand customer experiences and purchase benefits for the Small Fun model. It includes various events such as a nationwide Honda Small Fun model exhibition, an invitation event for Monkey 125 owners called "Monkey Attack," and a Super Cub purchase certification event, all aimed at making it easy and friendly for those new to motorcycles to enjoy.
Among these, the nationwide Honda Small Fun model exhibition event will be held three times over the weekends starting from August 30, with the first event on August 30-31 at "Cafe 9ro-pyeongsang" in Guro-gu, Seoul, the second on September 6-7 at "Cafe N&D" in Daejeon, and the third on September 13-14 at "Cafe Ordi" in Busan. As a special event limited to the exhibition period, three customers who participated in the SNS hashtag certification event at the venue will be selected through a lottery to receive one Super Cub each. Additionally, customers who sign contracts and purchase Honda Small Fun models at the venue will receive a discount benefit worth 200,000 won.
Additionally, as part of this campaign, customers who purchase Small Fun models at official Honda motorcycle dealers and sales points nationwide from August to October can receive support for either the expense of acquiring a two-wheeled (motorized) license or the tuition fee for the Honda Education Center Beginner Manual Course (until supplies last).
Lee Ji-hong, CEO of Honda Korea, said, "Honda's Small Fun model is more than just a means of transportation; it is a motorcycle that serves as a companion in daily life, expressing the individuality and lifestyle of riders." He added, "I hope more customers experience and enjoy the Honda Small Fun model through this campaign."
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